Preprint Review Version 1 Preserved in Portico This version is not peer-reviewed

Automation in Marketing: A Survey

Version 1 : Received: 3 May 2021 / Approved: 6 May 2021 / Online: 6 May 2021 (11:53:13 CEST)

How to cite: Singh, A.; Dode, N.; Barve, R. Automation in Marketing: A Survey. Preprints 2021, 2021050074 (doi: 10.20944/preprints202105.0074.v1). Singh, A.; Dode, N.; Barve, R. Automation in Marketing: A Survey. Preprints 2021, 2021050074 (doi: 10.20944/preprints202105.0074.v1).

Abstract

In order to be able to face competition, thriving corporations have to be compelled to maintain an awfully smart relationship with their existing customers and additionally to be able to anticipate their future wants. Thus, corporations do not target customers as teams, however they’re attempting to focus on them as individuals. However, to be able to use this information, corporations have to be compelled to use promoting automation tools. Marketing Automation was an idea first introduced in 2001 by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. This survey paper assesses prominent research on Marketing Automation and suggests how it can be modified to adapt to the current marketing scenario.

Subject Areas

Marketing Automation; Customer Relationship Management (CRMS); Automation; Machine Learning; Simulation; Marketing Simulation; Little’s Framework for Marketing Automation

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