Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Eco-Discourses in a Virtual Rural Community

Version 1 : Received: 31 January 2021 / Approved: 1 February 2021 / Online: 1 February 2021 (13:27:35 CET)

A peer-reviewed article of this Preprint also exists.

Bakó, R.K.; Hubbes, L.A.; Tamás, D. Eco-Discourses in a Virtual Rural Community. Sustainability 2021, 13, 3082. Bakó, R.K.; Hubbes, L.A.; Tamás, D. Eco-Discourses in a Virtual Rural Community. Sustainability 2021, 13, 3082.

Journal reference: Sustainability 2021, 13, 3082
DOI: 10.3390/su13063082


This case study explores social media discourses of a virtual ecovillage community based in Central Romania, in a Hungarian speaking region of Transylvania. The investigated virtual community embraces the idea of ecovillage as a local constructive answer to the challenges of the global ecological crisis, based on strategies of revitalizing local ethnic traditions, promoting sustainable development solutions, and innovations. Our key question is the relationship between tradition and innovation—as revealed by the discursive practices of the ecovillage Facebook group most active members. Using ecolinguistic as a frame of reference, the investigation unveiled the role social media played in fostering the formation of a virtual intentional community, and in clarifying the shared values of the group. We found that the local ecovillage is part of a larger regional and global movement, unfolding the organic connection between the Hungarian and the Romanian intentional communities, and the reframing of traditional values within innovative, sustainable everyday practices.


ecovillage movement; eco-discourses; ethnic traditions; innovation; intentional community; social media, Romania



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