Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Nueva Ecija's Philippine Lime Agribusiness Industry: Marketing Disputes and Economic Outlooks

Version 1 : Received: 16 December 2020 / Approved: 17 December 2020 / Online: 17 December 2020 (11:50:51 CET)

How to cite: Quijano, M.F.; Quijano, G.; Diaz, R. Nueva Ecija's Philippine Lime Agribusiness Industry: Marketing Disputes and Economic Outlooks. Preprints 2020, 2020120427. https://doi.org/10.20944/preprints202012.0427.v1 Quijano, M.F.; Quijano, G.; Diaz, R. Nueva Ecija's Philippine Lime Agribusiness Industry: Marketing Disputes and Economic Outlooks. Preprints 2020, 2020120427. https://doi.org/10.20944/preprints202012.0427.v1

Abstract

Philippine Lime or Calamansi is considered one of the Philippine high-value crops in Nueva Ecija province. This article presents some issues and problems of the calamansi industry in terms of marketing. The study used a descriptive survey of 56 farm-owners or calamansi growers. Findings revealed that lime production could be a stable income source if the growers can provide the necessary production inputs on a sustainable basis. Calamansi farmers in the province some often confronted with the following problems: the high cost of farm inputs, price fluctuations, price manipulation of big-time traders, and other intermediaries. The study also found out that the existing actors in the chain were limited to growers, laborers, agri-supply shops, nursery owners, intermediaries, and traders. In terms of trading, there is a high degree of competition among traders in the market. The findings and results from this study may have important factors in developing and designing effective agricultural marketing program and strategic development plan by the authorities in the region.

Keywords

Philippine Lime; calamansi; agribusiness; marketing; Nueva Ecija

Subject

Business, Economics and Management, Accounting and Taxation

Comments (0)

We encourage comments and feedback from a broad range of readers. See criteria for comments and our Diversity statement.

Leave a public comment
Send a private comment to the author(s)
* All users must log in before leaving a comment
Views 0
Downloads 0
Comments 0
Metrics 0


×
Alerts
Notify me about updates to this article or when a peer-reviewed version is published.
We use cookies on our website to ensure you get the best experience.
Read more about our cookies here.