Preprint Concept Paper Version 1 This version is not peer-reviewed

Business Model Challenges for Cab Aggregators: A Case Study of Ola

Version 1 : Received: 9 May 2020 / Approved: 11 May 2020 / Online: 11 May 2020 (08:38:57 CEST)

How to cite: Singh, R. Business Model Challenges for Cab Aggregators: A Case Study of Ola. Preprints 2020, 2020050189 (doi: 10.20944/preprints202005.0189.v1). Singh, R. Business Model Challenges for Cab Aggregators: A Case Study of Ola. Preprints 2020, 2020050189 (doi: 10.20944/preprints202005.0189.v1).

Abstract

This research discusses the business model challenges faced by cag aggregator platform models in developing countries. Technology-based platforms have been disrupting traditional businesses and rewriting the rules of the game. Ola cabs has been instrumental in shaping the Indian platform business landscape in a big way. Using case methodology the author analyses the situation and business model to present the salient features of Ola’s model. However, this paper also puts the spotlight on the inherent challenges in this model and warns the need for continuous business model innovation and service quality.

Subject Areas

Cab market; platform; business model

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