Version 1
: Received: 1 May 2020 / Approved: 3 May 2020 / Online: 3 May 2020 (09:05:38 CEST)
Version 2
: Received: 1 June 2020 / Approved: 3 June 2020 / Online: 3 June 2020 (05:12:23 CEST)
How to cite:
Curtis, V.; Dreibelbis, R.; Sidibe, M.; Cardosi, J.; Sara, J.; Bonell, C.; Mwambuli, K.; Ghosh Moulik, S.; White, S.; Aunger, R. How to Set up Government-Led National Hygiene Communication Campaigns to Combat COVID-19: A Strategic Blueprint. Preprints2020, 2020050042
Curtis, V.; Dreibelbis, R.; Sidibe, M.; Cardosi, J.; Sara, J.; Bonell, C.; Mwambuli, K.; Ghosh Moulik, S.; White, S.; Aunger, R. How to Set up Government-Led National Hygiene Communication Campaigns to Combat COVID-19: A Strategic Blueprint. Preprints 2020, 2020050042
Curtis, V.; Dreibelbis, R.; Sidibe, M.; Cardosi, J.; Sara, J.; Bonell, C.; Mwambuli, K.; Ghosh Moulik, S.; White, S.; Aunger, R. How to Set up Government-Led National Hygiene Communication Campaigns to Combat COVID-19: A Strategic Blueprint. Preprints2020, 2020050042
APA Style
Curtis, V., Dreibelbis, R., Sidibe, M., Cardosi, J., Sara, J., Bonell, C., Mwambuli, K., Ghosh Moulik, S., White, S., & Aunger, R. (2020). How to Set up Government-Led National Hygiene Communication Campaigns to Combat COVID-19: A Strategic Blueprint. Preprints. https://doi.org/
Chicago/Turabian Style
Curtis, V., Sian White and Robert Aunger. 2020 "How to Set up Government-Led National Hygiene Communication Campaigns to Combat COVID-19: A Strategic Blueprint" Preprints. https://doi.org/
Abstract
Whilst large-scale changes in population behaviour are required to reduce the transmission of the SARS-COV-2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term.
Keywords
COVID-19; hand washing; hygiene; behaviour change; communications
Subject
Social Sciences, Psychology
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Received:
3 June 2020
Commenter:
Valerie Curtis
Commenter's Conflict of Interests:
Author
Comment:
The paper has been reorganised somewht and given a theoretical framework as a response to a BMJ reviewer. The behavioural pronciples are now shorter and incorporated into the body of the text rather than appearing at the end.
Commenter: Valerie Curtis
Commenter's Conflict of Interests: Author