Working Paper Article Version 1 This version is not peer-reviewed

A Study on the Co-Creation of Value in Service Ecosystem: An Appraisal of the Platform of My Health Bank of National Health Insurance

Version 1 : Received: 21 January 2020 / Approved: 22 January 2020 / Online: 22 January 2020 (02:55:28 CET)

How to cite: Yan, Y.; Fang, S. A Study on the Co-Creation of Value in Service Ecosystem: An Appraisal of the Platform of My Health Bank of National Health Insurance. Preprints 2020, 2020010251 Yan, Y.; Fang, S. A Study on the Co-Creation of Value in Service Ecosystem: An Appraisal of the Platform of My Health Bank of National Health Insurance. Preprints 2020, 2020010251

Abstract

Objective: Taiwan Government’s organizations have endeavored to promote the applications of big data and open data. The “My Health Bank” is one of the measures promoted by the National Health Administration, Ministry of Health and Welfare. This study proposes the perspective of the “value co-creation” with the attempt to extend the concept of service ecosystem and apply it on the platform of My Health Bank to examine whether people (patients, families, and caregivers) can promote their health literacy? Method: This cross-sectional study, with people that have registered at “My Health Bank” as subjects. Complying with the inclusion criteria, 401 questionnaires were delivered, with 391 valid ones, excluding those incompletely and inaccurately filled. Result: That the affecting factors of the co-creation of values: age, education level, annual income, and platform operation show to be significant ( p<0.05); and gender, occupation, and resource exchange do not reach the significant level (p>0.1). Conclusion: We found My Health Bank changed the inertia of “value creation” in the traditional medical value, it allows the traditional medical and healthcare industry to expose to the impacts of the mega trend of the internet, the transformation of the platform in a necessary trend.

Subject Areas

value co-creation; National Health Insurance; My Health Bank; Service Ecosystem

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