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Consumer Clothing Behavior and Associated Environmental Impact

This version is not peer-reviewed.

Submitted:

13 September 2019

Posted:

14 September 2019

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Abstract
Consumer, as one of the vital stakeholders of fashion supply chain, has a significant role to play to transition fashion industry into sustainable direction. From purchasing and care practice to donation and disposal, every step of their decision has impact on the environment. Various internal and external variables, including culture, custom, value, belief, norm and assumption, economy, gender, and education etc. influence forming that decision. The result of the decision not only directly impacts he environment and society, but also consumer culture and future business opportunity. This study synthesizes a wide spectrum of consumer behavior related to clothing consumption and associated environmental impact. Building on the synthesis, a holistic discussion is offered which can provide relevant behavioral guideline to consumers as well as other stakeholders.
Keywords: 
sustainability; consumer behavior; clothing; clothing behavior; environmental sustainability; fashion; textiles; fashion sustainability; clothing sustainability; textile sustainability
Subject: 
Business, Economics and Management  -   Other
Copyright: This open access article is published under a Creative Commons CC BY 4.0 license, which permit the free download, distribution, and reuse, provided that the author and preprint are cited in any reuse.

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