Preprint Review Version 1 Preserved in Portico This version is not peer-reviewed

Consumer Clothing Behavior and Associated Environmental Impact

Version 1 : Received: 13 September 2019 / Approved: 14 September 2019 / Online: 14 September 2019 (19:10:15 CEST)

How to cite: Patwary, S. Consumer Clothing Behavior and Associated Environmental Impact. Preprints 2019, 2019090143. Patwary, S. Consumer Clothing Behavior and Associated Environmental Impact. Preprints 2019, 2019090143.


Consumer, as one of the vital stakeholders of fashion supply chain, has a significant role to play to transition fashion industry into sustainable direction. From purchasing and care practice to donation and disposal, every step of their decision has impact on the environment. Various internal and external variables, including culture, custom, value, belief, norm and assumption, economy, gender, and education etc. influence forming that decision. The result of the decision not only directly impacts he environment and society, but also consumer culture and future business opportunity. This study synthesizes a wide spectrum of consumer behavior related to clothing consumption and associated environmental impact. Building on the synthesis, a holistic discussion is offered which can provide relevant behavioral guideline to consumers as well as other stakeholders.


sustainability; consumer behavior; clothing; clothing behavior; environmental sustainability; fashion; textiles; fashion sustainability; clothing sustainability; textile sustainability


Business, Economics and Management, Other

Comments (1)

Comment 1
Received: 27 November 2019
Commenter: Mithun Kumar Biswas
The commenter has declared there is no conflict of interests.
Comment: Excellent research. You can use your research information to identify and improvise the behavior of the Sub-continent customers. I think that would be interesting.
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