Tran, H.A.T.; Hwang, Y.S.; Yu, C.; Yoo, S.J. The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions. Sustainability2018, 10, 3044.
Tran, H.A.T.; Hwang, Y.S.; Yu, C.; Yoo, S.J. The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions. Sustainability 2018, 10, 3044.
Tran, H.A.T.; Hwang, Y.S.; Yu, C.; Yoo, S.J. The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions. Sustainability2018, 10, 3044.
Tran, H.A.T.; Hwang, Y.S.; Yu, C.; Yoo, S.J. The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions. Sustainability 2018, 10, 3044.
Abstract
The purpose of this study is to define destination social responsibility as a multidimensional construct and examine the relationships among DSR, tourists’ emotions, and their satisfaction through the lens of corporate social responsibility. A model was empirically tested with a sample of 359 random foreign tourists caught in Hoi An, Vietnam. The results indicate that all DSR dimensions, including economic, environmental, legal-ethical, and philanthropic responsibilities significantly enhance tourists’ emotions while only legal-ethical and philanthropic responsibilities directly affect tourists’ satisfaction. The findings also confirm the mediating effect of emotions between destination social responsibility and tourists’ overall satisfaction.
Keywords
Destination Social Responsibility; Tourists’ Emotions; Tourist Satisfaction; Hoi An, Vietnam
Subject
Business, Economics and Management, Economics
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
