The Role of Entrepreneurial Strategies and Innovation in the Sustainable Growth and Success of a South African Construction Company

The study examines how the South African construction industry can nurture an entrepreneur and a large successful entrepreneurial construction company, even though the founder had no formal education and the company was founded during the Apartheid era. The question of whether entrepreneurs are born or are made is based on the age-old question of nurture and nature. The paper presents the narratives of a successful entrepreneur Mr. Sam Lubbe. The narratives presented are collected through a case study research approach. The data collected suggests that although Sam does not have any formal education, he succeeded based on nurturing given to him when he had the opportunity to work for a large South African construction company, his innate characteristics of self-confidence, task-result orientation, originality, future direction, and a unique business model which also helped him access international construction work opportunities.