Efficient natural convection-cooled heat sinks are vital to the future of electronics cooling due to their low energy demand in the absence of an external pumping agency in comparison to other cooling methods. The present study is aimed to identify the most effective fin design for enhancing heat transfer in natural convection applications. Initially, a baseline case with rectangular fins was considered in the present study and it was optimized with respect to fin spacing. This optimized baseline case is then validated against the semi-empirical correlation proposed by Elen-baas (1942) [2]. Upon good agreement, the validated model is used for comparative analysis of different heat sink configurations with rectangular, trapezoidal, curved, and angled fins. The optimised fin spacing obtained for the baseline case is also used for the other heat sink configura-tions and then the fin designs are further optimized for better performance. However, for the an-gled fin case, the optimized configuration proposed by Zhang et al. (2020) [3] is adopted in the present study. This study is carried out with Ansys Fluent for a Rayleigh number of 2.4 × 10^6. The proposed novel curved fin design with a shroud defined as Case C4 showed a 4.1% decrease in the system’s thermal resistance with an increase in the heat transfer coefficient of 4.4% when compared to the optimized baseline fin case. The obtained results are further non-dimensionalized with proposed scaling in terms of the baseline case for the two novel heat sink cases (trapezoidal, curved).