Brick is widely used in construction, but it often becomes debris due to its use and lack of quality. In Ecuador, brick production is not completely industrialized, resulting in deficient properties for construction. In the city of Loja, most bricks come from artisanal factories . This research proposes the use of geopolymerization and waste bricks to create a sustainable material in construction. Geopolymerization processes were employed with sodium hydroxide as the alkaline activator. The resulting products underwent various tests to obtain the optimal formula in terms of material behavior and strength. Physical and mechanical property tests were conducted, and their application in building envelopes for low-income housing was analyzed. The results showed that the new material, when used as cladding on facades, can reduce heating and cooling demand. In a case study in Loja, a significant decrease in heating and cooling degree days was observed. This research opens new possibilities in the utilization of recycled materials in construction and can contribute to knowledge in this field.