YouTube is a very popular social media platform in today’s digital landscape. The primary focus of this study is to explore the underlying sentiment in user comments on food-related videos on YouTube, specifically within two pivotal food product categories: Plant-Based and Hedonic. Our research involved labelling comments using sentiment lexicons such as TextBlob and VADER. Furthermore, the sentiments of the comments were classified using advanced Machine Learning (ML) algorithms, namely Support Vector Machine (SVM), Multinomial Naive Bayes, Random Forest, Logistic Regression, and XGBoost. The evaluation of these models encompassed key macro average metrics, including accuracy, precision, recall, and f1-score. Results from VADER showcased a high accuracy level, with SVM achieving 93% accuracy in the plant-based dataset and 96% in the hedonic dataset. In addition to sentiment analysis, we delved into user interactions within the two datasets, measuring crucial metrics such as views, likes, comments, and engagement rate. The findings illuminate significantly higher levels of views, likes, and comments in the hedonic food dataset, but the plant-based dataset maintains a superior overall engagement rate.

Distance Learning has become the new standard, especially after the pandemic and due to the technological advances, that are incorporated into the teaching procedure. At the same time, the augmented use of the internet has blurred the borders between distance and conventional learning. Students interact mainly through LMSs, leaving their digital traces that can be leveraged to improve the educational process. This work aims to propose a model that can capture the students' behaviors based on the clickstream data associated with the discussion forum and additionally to suggest interpretable patterns that will support education administrators and tutors in the decision-making process. To achieve our goal, we use Social Network Analysis (SNA) as networks represent complex interactions in a meaningful and easily interpretable way. Moreover, simple or complex network metrics are becoming available to provide valuable insights into the students’ social interaction. This study concludes that by leveraging the imprint of these actions in an LMS and using metrics of SNA, differences can be spotted in the communicational patterns that go beyond simple participation recording. Although HITS and PageRank algorithms were created with completely different targeting, it is shown that they can also reveal methodological features in students’ communicational approach.