The importance of agricultural programs in reducing poverty, improving livelihoods, and increasing productivity cannot be overstated. Poverty and unemployment remain the most pressing developmental concerns in rural communities of Africa in general and South Africa in particular. The study was derived from the contribution of the agricultural development programs and sought to discover how the Fortune 40 initiative impacted rural livelihoods of youth in Bushbuckridge Local Municipality. Primary data using cross-sectional research design was collected from beneficiaries of the Fortune 40 program, through use of a questionnaire. An ordered probit model was used to analyse the impact of Fortune 40 initiative to rural livelihoods. Empirical results revealed that age of beneficiaries, household size, type of farming, credit access and land size were the factors with the likelihood to influence the impact of the Fortune 40 program. Therefore, it can be concluded that the land size for production should increase or expanded to enhance production of vegetables; provision of credit facilities for youths in agriculture through micro-finance and rural commercial banks is essential; also, youth, such as agricultural graduates looking for practical experience and on-farm training, should be considered in the program.