Articulation of Agrotourism Routes Through Georeferencing and Value Chains: An Academic and Territorial Approach

Agrotourism constitutes a key strategy to stimulate territorial development by enhancing endogenous resources in rural areas. However, conceptual and methodological gaps persist regarding the definition of farms with agrotourism potential (FPAT) and their articulation, which limits their effective development. The objective of this research was to conceptualize FPAT, their articulation among themselves and with the locality, and to operationalize this latter concept through georeferencing and the value chain approach, with the purpose of designing agrotourism routes and providing inputs for agrarian policies aimed at territorial development in Cuba. A mixed methodology was employed, integrating theoretical analysis, documentary review, and statistical tools, complemented with georeferencing techniques and value chain analysis. The results show that this approach enables the articulation of farms into agrotourism routes and proposes actions that strengthen local governance and community resilience.