2. Literature Review and Hypotheses Development
Artificial intelligence (AI) is redefining accounting by transforming labor-intensive, rule-based procedures into intelligent, data-driven systems capable of prediction, reasoning, and decision support. The latest multivocal literature review by Roos et al. (2025) shows that the success of AI implementation depends on adequate IT infrastructure, data quality, regulatory compliance, and employee upskilling. Their review concludes that AI contributes to efficiency gains and higher analytical accuracy in tasks such as invoice processing, anomaly detection, financial forecasting, and tax compliance. In parallel, Odonkor et al. (2024) emphasize that AI improves accuracy, timeliness, and fraud detection in financial reporting, although high costs, skills shortages, and data-governance concerns still limit adoption. Collectively, these studies illustrate how AI has evolved from a simple automation tool into a mechanism for governance, transparency, and accountability. Earlier research also points to the complementary role of emerging technologies such as robotic process automation (RPA), cloud computing, and blockchain. Leitner-Hanetseder et al. (2021) highlight that AI can extend RPA by incorporating adaptive learning, thereby automating cognitive functions and improving financial-reporting reliability. Kureljusic and Karger (2023) further identify predictive analytics and machine-learning models as essential tools for modern accounting forecasting, stressing that data-driven approaches improve precision in audit planning and valuation. These findings confirm that AI integration enhances both operational performance and the strategic dimension of accounting.
At the individual level, the Technology Acceptance Model (TAM) (Davis, 1989) and its later extensions—TAM2, UTAUT, and UTAUT2—remain the most robust frameworks for predicting technology adoption. The 2025 Vietnamese study by Bui et al. demonstrates that perceived usefulness (PU), perceived ease of use (PEOU), AI literacy (AL), technology readiness (TR), social influence (SI), and facilitating conditions (FC) are all significant determinants of AI adoption among accounting students. Using partial least squares structural equation modeling (PLS-SEM), their model revealed that SI strengthens the relationship between PEOU and adoption, implying that peer and institutional encouragement accelerates behavioral change. This behavioral evidence aligns with the findings of Damerji and Salimi (2021), who showed that technology readiness and user perceptions mediate AI adoption in accounting. Sudaryanto et al. (2023) confirmed that TR and digital competence are key antecedents of PU and PEOU in technology adoption models. These studies collectively suggest that AI adoption in accounting depends not only on technical availability but also on cognitive and social factors that influence individual intention. AI literacy, defined as the ability to understand and apply AI principles in decision-making (Ng et al., 2021), has emerged as a powerful predictor of acceptance. Dai et al. (2020) argue that AI literacy fosters readiness for the AI age by increasing confidence in algorithmic interpretation, while Chen et al. (2022) found that AI literacy enhances self-efficacy and perceived usefulness. In accounting education, incorporating AI literacy into curricula improves future accountants’ capability to work with data analytics tools (Kong et al., 2021; Lin et al., 2021). Therefore, behavioral acceptance and competence development are intertwined in shaping AI integration.
While TAM explains technology use at the individual level, the Organizational Information Processing Theory (OIPT) provides an organizational lens by linking information-processing capacity with environmental uncertainty (Galbraith, 1973). OIPT posits that organizations adopt richer information systems to handle complex data and improve decision quality. Recent evidence from Abu Afifa et al. (2024) in Vietnam shows that digital transformation and transformational leadership (TL) both significantly influence AI integration in accounting. Their PLS-SEM results (β_DT→AI = 0.42; β_TL→AI = 0.45; R² = 0.66) reveal that transformational leadership moderates the relationship between digital transformation and AI adoption, amplifying organizational adaptation. These results confirm that AI can act as a governance instrument—improving transparency, internal control, and accountability—when supported by digital infrastructure and leadership commitment. This perspective is consistent with global research linking digital transformation to information-processing enhancement. Singh et al. (2021) demonstrate that digital transformation improves flexibility, integration, and efficiency in manufacturing contexts. Similarly, Dubey et al. (2020) found that big data analytics and AI collectively boost operational performance by aligning information flows with decision needs. From an OIPT standpoint, AI functions as an advanced processing system that transforms accounting data into predictive insights, reducing uncertainty in governance and risk management.
A new dimension gaining traction is the perceived substitution benefit (PSB)—the belief that AI can replace manual accounting processes while improving governance outcomes. Roos et al. (2025) identify PSB as a critical bridge between technological adoption and process reengineering, emphasizing that AI can substitute repetitive, data-intensive tasks such as reconciliations and invoice matching while augmenting human oversight. In practice, PSB reflects a shift from augmentation to intelligent substitution, where AI complements rather than competes with professional judgment (Lehner et al., 2022; Odonkor et al., 2024). Empirical studies show that substitution perceptions directly affect behavioral intention. Bui et al. (2025) note that students with higher AI literacy perceive stronger substitution benefits, believing that AI can automate low-value operations and enhance decision quality. These perceptions correspond to the finding by Abu Afifa et al. (2024) that organizational readiness and leadership vision determine whether substitution produces efficiency without compromising ethical accountability. Consequently, PSB acts as a mediator connecting TAM variables (PU, PEOU) with OIPT outcomes (governance and risk control).
AI’s impact extends beyond efficiency into the domain of governance and risk management. Numerous studies identify AI as a governance enabler that strengthens internal control systems and reduces the scope for earnings manipulation (Zhang et al., 2023; Schweitzer, 2024). Noordin et al. (2022) demonstrate that AI tools enhance audit quality by improving data reliability and fraud detection. Peng et al. (2023) link AI adoption to several Sustainable Development Goals by enhancing transparency, compliance, and decision-making speed. Nevertheless, ethical and regulatory issues persist. Lehner et al. (2022) caution that algorithmic bias and opacity may threaten trust in financial reporting, while Pierotti et al. (2024) stress that data-protection and auditability mechanisms are prerequisites for responsible AI use. These findings underscore that AI’s governance potential must be balanced with ethical oversight, clear accountability, and professional skepticism. The convergence of AI ethics, governance, and information assurance forms the foundation of the intelligent control framework proposed in this study.
Based on the integrated TAM–OIPT framework and prior empirical evidence, the following hypotheses are formulated: H1a: Facilitating conditions (FC) are positively associated with perceived usefulness (PU). H1b: Facilitating conditions (FC) are positively associated with perceived ease of use (PEOU). H1c: Facilitating conditions (FC) are positively associated with AI adoption (Bui et al., 2025). H2a: AI literacy (AL) is positively associated with perceived usefulness (PU). H2b: AI literacy (AL) is positively associated with perceived ease of use (PEOU). H2c: AI literacy (AL) is positively associated with AI adoption (Dai et al., 2020; Chen et al., 2022; Bui et al., 2025). H3a: Technology readiness (TR) is positively associated with perceived usefulness (PU). H3b: Technology readiness (TR) is positively associated with perceived ease of use (PEOU). H3c: Technology readiness (TR) is positively associated with AI adoption (Damerji & Salimi, 2021; Sudaryanto et al., 2023). H4: Perceived usefulness (PU) positively influences AI adoption (Davis, 1989; Bui et al., 2025). H5: Perceived ease of use (PEOU) positively influences AI adoption (Damerji & Salimi, 2021). H6a: Social influence (SI) positively affects AI adoption. H6b: The relationship between PEOU and AI adoption is stronger under high social influence (Bui et al., 2025). H7: Perceived substitution benefit (PSB) mediates the relationship between AI adoption and governance/risk-management outcomes (Roos et al., 2025; Odonkor et al., 2024). H8: AI adoption positively affects perceived governance and risk-management outcomes (Abu Afifa et al., 2024).
Drawing on the reviewed literature, the conceptual model integrates TAM’s behavioral constructs—PU, PEOU, AL, TR, FC, and SI—with OIPT’s organizational outcomes. The model posits that AI adoption mediates the influence of cognitive and environmental factors on governance and risk-management outcomes, while perceived substitution benefit acts as a mechanism translating behavioral intention into governance impact. This framework reflects the dual nature of AI in accounting: a behavioral innovation process at the individual level and an organizational adaptation mechanism enhancing control and transparency.
Figure 1.
Conceptual Model: AI Adoption, Substitution Effects, and Governance Outcomes. Caption: The model links behavioral determinants from the Technology Acceptance Model (TAM)—Perceived Usefulness (PU), Perceived Ease of Use (PEOU), AI Literacy (AL), Technology Readiness (TR), Facilitating Conditions (FC), and Social Influence (SI)—to organizational outcomes grounded in the Organizational Information Processing Theory (OIPT). AI Adoption functions as a mediator, and Perceived Substitution Benefit (PSB) serves as a bridge variable translating behavioral intention into governance impact. Organizational outcomes (OIPT) include Governance Quality, Internal Control Effectiveness, Risk Management Improvement, and Reduced Earnings-Management Risk.
Figure 1.
Conceptual Model: AI Adoption, Substitution Effects, and Governance Outcomes. Caption: The model links behavioral determinants from the Technology Acceptance Model (TAM)—Perceived Usefulness (PU), Perceived Ease of Use (PEOU), AI Literacy (AL), Technology Readiness (TR), Facilitating Conditions (FC), and Social Influence (SI)—to organizational outcomes grounded in the Organizational Information Processing Theory (OIPT). AI Adoption functions as a mediator, and Perceived Substitution Benefit (PSB) serves as a bridge variable translating behavioral intention into governance impact. Organizational outcomes (OIPT) include Governance Quality, Internal Control Effectiveness, Risk Management Improvement, and Reduced Earnings-Management Risk.
Building on this integrative framework, the next section details the research design, measurement model, and data collection strategy used to empirically test the hypothesized relationships in the Italian context. This methodological transition connects the conceptual logic of AI as an intelligent control with its operationalization through validated behavioral and governance constructs.