Definition and Scope of Population Ecology
Since the publication of Hannan and Freeman’s seminal 1977 article, The Population Ecology of Organizations, which introduced Population Ecology (PE) as a theoretical framework for examining organizational lifecycles, a substantial body of literature has emerged in response. These subsequent contributions—descriptive in nature—have sought either to support, critique, or extend the original propositions regarding the birth, development, and dissolution of organizational forms. When examined chronologically, this body of work reveals a progressive evolution of PE theory, enabling scholars to trace the conceptual refinements and methodological advancements that have shaped its trajectory over time.
Hannan and Freeman’s (1977) work is widely regarded as the foundation of population ecology (PE) studies in organizational theory, particularly in relation to organizational lifecycles. They conceptualize PE by drawing an analogy to the life processes of biological organisms—highlighting stages such as birth, growth, maturity, decline, and death. This ecological perspective supports what they termed the adaptation perspective, which suggests that organizations, like living organisms, strive to adapt by formulating strategies aimed at achieving a better fit within their environments.
According to Hannan and Freeman (1977), survival is not so much a blueprint of specific actions, but rather a combination of inputs and strategies, with the organizations that do survive being those best able to forecast and adapt their existing operations to their evolving environment. Organizations that eventually fail are the ones that:
Do not properly forecast their environment’s evolution
Fail to properly strategize to fit the anticipated environment
Have a structural inertia or an existing business model that is not capable of being transformed into the mode needed for survival.
In 1977, Hannan and Freeman’s view of PE was one of only a macro environment, composed of an aggregate of like organizations that comprise an industry. The authors posited that because of this theory’s macro-orientation, it provides limited support for the strategic management attempts of individual managers or individual organizations.
Hannan and Freeman’s (1984) update to their 1977 work investigated structural inertia and its effects on the ability of organizations to make strategic changes. In this update, the authors posited that there are three views of organizational change: (1) variability—most of the variation in organizational structure is brought about by new organizational forms replacing older forms which were de-selected for survival, (2) rational adaptation theory−industry changes are brought about by the systematic and strategic changes enacted by the individual organizations of an industry, and (3) random transformation theory−organizations evolve and change their structure in response to indigenous processes which are only loosely associated with the forecasts, plans, and the desires of the organization’s leaders. In this work, the researchers concluded that an organization’s structural inertia is the major factor affecting its ability to change.
Hannan and Freeman were not the only researchers who were working to expand their 1977 work. Carroll (1984) also expanded on the earlier work of Hannan and Freeman (1977) and posited that a gap existed in their theory because it presented an incomplete view of an organization’s ecology. Carroll’s view of an industry’s ecology was made up of three different sections, which the author labeled: (1) Organizational Ecology, which represents an organization microenvironment consisting of the demographics and lifecycle processes of the individual organization; (2) Population Ecology, which represents an industry’s macro environment. It deals with the growth and decline of an entire industry over time; and (3) Community Ecology, which represents an industry’s expanded macro environment and deals with the creation, evolution, and death of organizational forms.
Astley’s (1985) work was a critique of Hannan and Freeman’s (1977) study in which the researcher presented a comparison of Population Ecology to Community Ecology as proposed by Carroll (1984). Astley pointed out that PE did not support the diversity of the different organizational forms that existed within industries. These arguments centered on the following conditions: (1) organizations selected for survival usually have much in common and over time begin to look alike (isomorphism), and (2) PE does not consider the role of technology and its ability to connect populations. This connection, Astley maintained, allows organizations to leverage their differences, thus improving both growth and diversity across an industry.
Young (1988) questioned the use of PE in the study of organizations because it was neither conducive to the understanding of an associated social phenomenon nor empirically sound. Young dismissed most of Hannan and Freeman’s work as imprecise stating that it relied on unfounded assumptions and poorly defined terms and ignored critical issues such as competition for resources. Young’s study concluded that PE theory might be suited to a very narrow application that only focused on an industry’s macro environment. The author posited that unless steps were taken to improve its reliability the theory’s utility as a research framework was doubtful.
To pull together all the conflicting views of PE, Carroll (1988) organized a collection of works by multiple PE researchers for the purpose of unifying the components of PE into one overarching framework which Carroll referred to as an Organizational Population (OP). In this publication, the variables normally associated with PE (macro) studies were related to the founding, maturity, and death of individual organizations within the context of multiple organizational populations (newspaper, labor union, wine producers, volunteer organizations, and electronics manufacturers). This collection suggested there was no longer any question that PE (now generally referred to as OE) is a usable theory for the study of organizational life and death. There is, however, still room for the development of understanding in the areas of: (1) founding, (2) density dependence, (3) organizational diversification, and (4) coordination and competition. Following the publication of this book, theoretical works using PE theory for their research methods generally referred to it as Organizational Ecology (OE) Theory.
Singh and Lumsden (1990) attempted to expand the use of PE theory by using a similar path to Carroll (1984). The authors examined the tenets of an industry’s ecological lifecycle from an organizational, population, and a community point of view. Like Young (1988), Singh and Lumsden posited that PE had its place in a narrowly defined macro view of the industry; however, they also suggested that OE had more to offer in the determination of an individual organization’s survival.
Singh and Lumsden concluded that the following six dynamics must be considered when studying organizational mortality: (1) Fitness Set Theory−a selection approach using a combination of competition theory and niche-width theory to evaluate an organizations fit and capabilities within its environment, (2) Liability of Newness−new organizations are more susceptible to early mortality due to a lack of trust, social learning, and evidence of reproducibility, (3) Density Dependence and population dynamics−how the founding and mortality rates of organizations are related to the density of competitors, (4) Resource Partitioning Theory−an application of density dependence and the appropriateness of specialization versus generalization based upon the competition for resources, (5) Liability of Smallness−organizational size may systematically influence mortality rates with larger organizations exhibiting more structural inertia, and (6) The Effects of Founding Conditions−the association between the historical time of an organization’s founding and the existing social structure.
Aldrich (1990) attempted to further refine the use of Population Ecology as an evaluation tool for the study of industrial populations, entrepreneurship, and organizational founding. Relying on the theoretical foundations of both Hannan and Freeman (1977) and Carroll (1984), Aldrich studied the effects of the environment on the founding and death of organizations. Using the micro, meso, and macro aspects of organizational life cycles, which Aldrich referred to as institutional, intra-population, and inter-population, the author concluded that the founding of new organizations are greatly influenced by the existing ones; not only in their own population, but also in the larger community of populations.
Aldrich further maintained that intra-population processes (prior foundings, dissolutions, density, and the structure of a population’s) inter-population processes (relations between populations, whether competing or cooperating); and institutional factors (government policies, political events, cultural norms) all affected the founding, growth, and dissolution of an organization. However, intra-population issues were the most important aspect.
Wholey and Sanchez (1991) used a model derived from PE to look at the cause and effect of governmental regulation on the founding, growth, and demise of business organizations. The researchers used a PE framework to look at market structures, organizational conduct, and organizational performance across industries. They discussed regulation and market structure in terms of how organizations can be managed by the government to augment the health and diversity of an industry, and attempted to resolve some of the issues between Aldrich, Carroll, and Hannan and Freeman by showing how regulations can be used to affect an industry more efficiently at the population level.
By 1995, PE was a mature theory that had evolved from Hannan and Freeman’s original 1977 work. Most articles from 1995 on still mentioned and tied their theoretical frameworks to PE but also expanded into Organizational Ecology (OE), Community Ecology, (EC), or more closely followed the works of Carroll (1984). Over the next decade (1995-2005) there were several studies dealing with PE as an integral building block of OE, but now, instead of debating the usefulness of PE as a theory, theorists concerned themselves with how the tenets of PE could be successfully applied to the adaptability and survival of individual organizations (Amburgey & Rao, 1996; Barnett & Carroll, 1995; Hannan, 1998, 2005). Since 2005, there has been little expansion of either PE or OE theory, only occasional comments offering elaboration and/or justification for the use of PE or OE as a theoretical framework.
Soylu’s (2008) work revisited the controversy between the importance of the microenvironment versus the importance of the macro environment. Soylu’s work compared PE theory to Contingency Theory (CT). The centerpiece of this argument is an explanation of Donaldson’s (1995) work which maintains that CT is better than PE because it is intellectually superior, more structurally sound, and more empirically correct. Soylu’s response to Donaldson’s critique came directly from Hannan and Freeman’s 1977 seminal article in which the authors suggested: (1) PE works best when it is applied to an industry’s entire population, and (2) There is little doubt that there is pressure on leaders to evolve their organization to meet environmental contingencies, but also there are often external as well as internal situations limiting an organization’s ability to adapt.