3.3. Viable System Model
For the realization of the viable system model, a conceptual model was considered, which is built from the axioms, principles, and laws of the viable organization, considering the dynamic structure that determines the adaptive connectivity of the parts of the organization or organism, which is what allows it to adapt and survive in a changing environment. For the construction of the system, represented in
Figure 7, both the codes from the literature review and those from the interview were considered, with emphasis on the relationship between the variables.
System 5 or policy system in the context of eco-innovation was called management and strategies. In the context of SMEs, it is necessary to consider the willingness of management and knowledge capabilities to generate environmental awareness on the part of the organization's managers and thus generate a corporate governance with ideals towards eco-innovation and the emergence of an organizational culture linked to corporate social responsibility. According to interviewee 1, the lack of an organizational culture linked to environmental issues is one of the main problems for SMEs to adopt eco-innovations:
"The rigid structure is a disadvantage for SMEs that want to adopt environmental practices. SMEs can allocate a couple of resources, even hire someone specialized, but it takes time to change the structure with which they are doing things, if you ask an organization to implement an environmental management system, they have been operating for 20 years without formalizing environmental management, because it is part of the organizational culture, it is part of the organizational culture, It is a matter of the organizational culture, of the organizational culture, that the people in charge accept it, that there are processes, procedures and internal controls to adopt it, that they really follow it, that they really give it importance, that the management says yes it is worth it, that the operators say we understand it and that there is follow-up and monitoring, it is moving a huge mass for large companies, so that is where the most common problems can normally be found".
For interviewee number 2, he comments something similar: "It cannot be established whether it is just a fashion or an imposition, it has to be something voluntary, there has to be total awareness that this is the way to work and focus efforts to achieve that goal, as long as that does not happen, it will not work".
The literature, for its part, agrees with the authors that eco-innovation is closely related to governance orientation and a strategic vision: “In its continuous evolution, today sustainable development has adopted a governance orientation that includes the ethical and environmental implications of business choices within a strategic vision, according to a global approach that goes beyond the mandatory behaviors imposed by legislation to assume a unique and distinctive feature" [131, p. 46]even going so far as to speak of an eco-organizational innovation: "First of all, eco-organizational innovation involves the development of a corporate culture and new organizational methods that contribute to updating management processes and managing the environmental impact of the organization, such as eco-training programs, eco-auditing and eco-learning techniques" [139, p. 41]
The intelligence system or system 4 is given by innovation and sustainable learning. This system engages with the environment: on the one hand, with the pressures exerted by stakeholders and society in the generation of eco-friendly products and services and the financing opportunities offered by the environment. For the interviewee one, the business model responds to this demand from the environment: "There are studies on the subject that have been widely accepted worldwide because it has been seen as a business strategy that has an impact, as I mentioned, on the image of the company in the fact that we as consumers, the population in general, as consumers become more aware of the implications of a company that cares for the environment, of a company that cares for its workers and the society with which it interacts, and of a company that has responsible economic management and also, for the benefit of society.” It is also the environment that provides financing, due to the fact that SMEs have limited use of resources, according to interviewee 2: "I believe that the greatest financial incentives are this part of the guidelines for private institutions, that is, banks have an approach that if you do an environmental activity or a practice that helps solve an environmental problem, you will have a special credit, many speak of credits. with a lower rate are not clear but there is talk that they can be credits that are loans that are capital investments with a much lower rate because they seek not only a financial performance but also an environmental impact".
For the literature, it is relevant to consider a business plan that considers eco-innovation: "SMEs can incorporate eco-innovation into their business plans, so that companies are able to transform environmental constraints into opportunities to improve their financial situation and their reputation in the existing or emerging market" [137, p. 182].
System 3 or control system was called environmental monitoring, which is linked to system 4, which seeks to comply with environmental regulations and is based on compliance with environmental standards and certifications. For interviewee 1, in Mexico, there are certifications that require companies to be clean industry: "The main trend that I have been able to observe is the maintenance of certifications. In Mexico there is a certification from the Ministry of the Environment and Natural Resources, which is that of a clean industry company and at the end of the day it is a seal that companies have and carry, and there is also the part in terms of corporate social responsibility of a distinctive that is called socially responsible company". For interviewee 2 in Mexico City there are also specific certifications: "Many are working with an emissions trading system that is also going to be important and in Mexico are also beginning to develop laws or regulations with help because in Mexico there is a certificate of sustainable building of Mexico City where if you have a building if it is considered live Edge or not".
The literature agrees with the experts regarding certifications,
"To reduce environmental impacts, business owners should engage in information gathering, provide training and education programs to guide their company's management in implementing green practices and obtain environmental certification” [140, p. 7]. Other papers in the literature consider specific certifications that improve the management and research capabilities of SMEs and boost eco-organizational innovations, such as adherence to ISO 14001 or the adoption of life cycle assessment methods [
139].
System 2 or coordination system integrates the activities of System 1, ensuring the coherence and efficiency of the work and establishes communication and collaboration mechanisms between the different parts of the system. This is composed of corporate social responsibility, the transmission of knowledge that translates into absorption capabilities to ensure continuous innovation. In relation to absorptive capacities, the literature makes an extensive list of this capacity and considers it as an advantage of SMEs compared to large companies, contrary to the interviews that do not explicitly indicate it. In this sense, the adoption of eco-innovations in SMEs is closely linked to their level of understanding and processing of environmental concepts. The continuous development of knowledge through various learning processes can enhance and streamline a company's green capabilities. Thus, the apparent superiority of large companies in implementing environmental management practices is not necessarily due to exclusive tools, but to the vast accumulation of knowledge they possess [
139].
In addition, absorptive capacity serves as an internal mechanism in the connection between institutional pressures and the implementation of environmental practices. Absorptive capacity helps mediate institutional pressures through knowledge acquisition, an organizational capability that enables firms to provide and exploit knowledge in the external environment [
129]. Similarly, the literature comments: "
green absorptive capacity has been shown to facilitate the diffusion of environmentally friendly knowledge within firms and to help identify and prioritize key environmental initiatives" [125, p. 3]. Although the interviews do not explicitly mention absorptive capacities, they do mention the training that occurs when an SME is a supplier of a larger company that involves environmental issues, interviewer 2 comments
"The SMEs probably have an external consultant who works with the multinational, they will train the SMEs on how to implement environmental activities or initiatives and at the same time the suppliers have to start generating information that the large companies have to report in their annual reports".
Interviewer 1 highlights the importance of the knowledge given by private entities and government: "Well look, I agree, the fact that there is participation in various forums, organized by the same private initiative, by the academy, by the government, definitely helps to begin to filter these concepts, to begin to generate awareness..." However, he considers that this knowledge acquired by the members of the organization becomes useless if it is not adopted by the SME management.
System 1 or implementation system where the basic activities of the system are performed, transforming inputs into outputs and produces the goods or services that the system offers to its environment. For the case of manufacturing SMEs in Mexico City is called sustainable production, this system relates to the environmental requirements demanded by the environment and requires the acquisition of technologies such as infrastructure for efficient energy use and process optimization, also linked to research and development and support of technology 4.0. for continuous innovation. 0. for continuous innovation of this system is important system 2 in relation to absorption capacities.
From the experts, they consider that technology acquisition is relevant, however, for SMEs it can be complex due to their financial constraints, that is why interviewer 2 considers that SMEs should perform a risk and opportunity analysis: "One way to look at it is always from a perspective of risks and opportunities, there are risks for not doing something environmental, for example legislation, change in market behavior, costs and the other way to look at it as opportunities, diversify a product or service for another market, see the incentives, changes in technology that can make it much easier to appropriate environmental practices, make this double vision of risks and opportunities for each environmental issue, then let's talk about energy, let's talk about water, let's talk about emissions, let's talk about waste and materials. Each topic will have its own risks and opportunities and then we will know where to start, what to adopt first and what will be more worthwhile”.
For interviewer 1, he considers that although for SMEs the process of moving to eco-innovation can be costly and a slow process, this can be achieved with circular economy activities: "It is not such a fast process either, you have to invest as a company, you have to invest in the dissemination part that allows the positioning of the image. Now, in fact, if you and the companies follow practices such as circular economy or other types of benefits, that is where you can measure the impact more quickly because instead of and this is more of nothing, you see it in the environment".
From the literature, eco-innovation for manufacturing SMEs becomes a valuable component given that "at the macro level, it has been found that green innovations, on average, are associated with a higher degree of technological novelty as they are more likely to arise from combinations of new and/or existing technologies that belong to 'distant' fields of knowledge" [127, p. 660]. In turn, the recent literature shows that Industry 4.0 also helps to transit towards eco-innovation: "In addition to emission deduction, digital innovation enables an optimal allocation of resources and is expected to unlock the full environmental performance potential of the firm. Based on the current sustainability trend, it is hypothesized that digital innovation can improve the environmental performance of SMEs”[120, p. 5].