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Exploring the Relationship between Environmental Knowledge and Behavioural Intentions for Sustainable Fashion Practices： Fashion Design Student Perspectives
Ou, W.; MOHD. TAJUDDIN, R.; Shariff, S.M. Exploring the Relationship between Environmental Knowledge and Behavioural Intentions for Sustainable Fashion Practices： Fashion Design Student Perspectives. Preprints2023, 2023122198. https://doi.org/10.20944/preprints202312.2198.v1
APA Style
Ou, W., MOHD. TAJUDDIN, R., & Shariff, S.M. (2023). Exploring the Relationship between Environmental Knowledge and Behavioural Intentions for Sustainable Fashion Practices： Fashion Design Student Perspectives. Preprints. https://doi.org/10.20944/preprints202312.2198.v1
Chicago/Turabian Style
Ou, W., ROSITA MOHD. TAJUDDIN and Shaliza Mohd Shariff. 2023 "Exploring the Relationship between Environmental Knowledge and Behavioural Intentions for Sustainable Fashion Practices： Fashion Design Student Perspectives" Preprints. https://doi.org/10.20944/preprints202312.2198.v1
Abstract
With global climate change and resource constraints looming large, sustainable design has become a focus of attention for all industries. The purpose of this study was to investigate the attitudes and behavioural intentions of undergraduate fashion design students towards sustainable fashion practices. Undergraduate fashion design students (n = 441) from three universities in Guangdong Province, China, participated in this survey. By constructing different scales of environmental knowledge, attitude towards sustainable fashion practice and behavioural intention towards sustainable fashion practice, and by using structural equation modelling to analyse the relationship between environmental knowledge and sustainable fashion practice, the following conclusions were drawn: (1) environmental knowledge has a positive effect on attitude towards sustainable fashion practice (p＜0.05); (2) environmental knowledge has a positive effect on behavioural intention towards sustainable fashion practice (p＜0.05); (3) Subjective norms has a positive effect on behavioural intention towards sustainable fashion practice (p＜0.05). (4) Attitudes towards sustainable fashion practice play a mediating role in the relationship between environmental knowledge and intentions towards sustainable fashion practice behaviour (p＜0.05). The findings of this study have implications for environmental education for undergraduate fashion design students and for sustainable production in companies.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
