2.1. Evidence of the Market’s Preference for ESG-Related Financial Products
The International Monetary Fund (2019) finds that the demand for ESG equity investment funds has accelerated in recent years. Conversely, Brown Brothers Harriman’s (2019) survey reveals that ESG ETFs are among the top five ETF sectors that investors prefer to be available in the Hong Kong market. Furthermore, Moody’s (2020) study finds that stock indexes attract greater interest when the data compiler incorporates ESG factors in the index products. As ESG-related securities attract fund flows, the funding costs and capital constraints of firms with high ESG ratings can be substantially reduced through the issuance of equity securities. Consequently, the lower required return produces healthier valuations of the stocks and creates for investors higher risk-adjusted returns.
Wu and Juvyns (2020) show that the growth in fund flows into ESG-related equities was uninterrupted by the economic and financial turmoil caused by the COVID-19 pandemic. For instance, in the United States during Q1 2020, ESG-related open-end mutual funds and ETFs received close to US$10 billion of capital inflows, an amount that is more than half of the total for the full year of 2019. During the same period, the market for ESG ETFs experienced only two weeks of insignificant outflows and the MSCI ESG Leaders Indexes outperformed their extremely volatile market benchmarks (Authers, 2020). The above findings show that the prices of ESG-related equity products can weather the downside pressure with the support of norm-constrained institutions and ESG-advocate investors in general.
2.3. Potential Financial Benefits from Investing in Companies with High ESG Ratings
An extensive number of studies have examined the association between ESG ratings and firms’ financial performance. Friede, Busch, and Bassen (2015) provide a comprehensive meta-analysis that covers over 2,200 primary studies and survey articles published over a 40-year period since 1970. The study shows that over 62% of the primary studies find a positive relationship between ESG rating and corporate financial performance (CFP); the relationships are stable over time and are stronger for emerging markets. The CFP metrics used in the meta-analysis include accounting and market-based risk-return measures.
Gregory, Tharyan, and Whittaker (2014) argue that high ESG ratings and performance improve cash flows to shareholders, as ESG attributes strengthen a firm’s competitiveness, which raises the company’s profitability and dividends. Their argument is consistent with Fatemi, Fooladi, and Tehranian’s (2015) findings that high-ESG firms are more likely than those in the low-ESG group to attract and retain dedicated employees and loyal customers. Dunn, Fitzgibbons, and Pomorski (2017) show that the MSCI ESG rating is positively associated with the firm’s financial performance but negatively related to its risk. To address the correlation-versus-causality criticism made by Krueger (2015), Giese et al. (2019) provide an empirical analysis of economic explanations of causality. Pulino et al. (2022) report a positive relationship between ESG disclosure and firm performance (measured by EBIT) for large Italian companies. Wasiuzzaman et al. (2022) suggest that regulators should include cultural dimensions in the development of a single global standard for ESG disclosure. Using data from G20 countries, Bissoondoyal-Bheenick et al. (2023) show that large firms tend to invest more in ESG activities and have better media coverage than small firms. This reduces the information asymmetry of major enterprises regarding ESG investments for their stakeholders.
Eccles, Ioannou, and Serafeim (2014) argue that ESG reduces systematic risk, as firms with strong ESG characteristics are less susceptible to market-wide shocks due to improvement in operational efficiency. Therefore, such companies have lower costs of capital than those with weak ESG performance. Hong and Kacperczyk (2009) and El Ghoul et al. (2011) show that the cost of capital can also be manifestation of information transparency and such firms are favored by norm-constrained institutional investors. Godfrey, Merrill, and Hansen (2009) and Oikonomou, Brooks, and Pavelin (2012) report that ESG reduces financial risk, as a firm with a stronger ESG profile has higher compliance standards and better risk management, is therefore less vulnerable to idiosyncratic and operational risks than the counterparts. This allows high ESG firms to avoid costly lawsuits and settlements. Giese et al. (2019) also find among MSCI-rated firms that companies with high–MSCI ESG ratings have reduced idiosyncratic risk and an increased buffer against market risk. Lins, Servaes, and Tamayo (2017) show that social responsibility helps firms earn trust and social capital during market downturns; their results are further supported by Jin et al. (2023). See also, for example, Cao, Duan, and Ibrahim (2023) and Li et al. (2023) for evidence from the Chinese stock markets.
Conversely, there are concerns that the inclusion of ESG criteria may reduce returns (see, e.g., Nagy, Kassam, and Lee, 2016) because the ESG tilts might underweight stocks with high risk-adjusted returns and overweight stocks with low risk-adjusted returns. The matter is serious as it is related to the investment fund manager’s fiduciary duty. However, such concern was lessened after the US Labor Department opined that ESG-related investment decisions made by pension plans do not violate the fiduciary duty of the sponsor and added that incorporating ESG ratings can create both social and financial benefits, according to Friede, Busch, and Bassen (2015). Nevertheless, there are questions raised as to whether the ESG rating is precise. For example, Berg, Kölbel, and Rigobon (2022) show that such ratings provided by the six prominent agencies are dispersed and mainly driven by divergences of scope and measurement methodology in addition to the assessor’s overall view of a firm. Besides, ESG rating might as well be a surrogate to known return predictors; hence, it does not present new valuable information to investors. For example, Melas, Nagy, and Kulkarni (2018) show that ESG ratings have a negative association with the value factor (see, e.g., Fama and French, 2015). In a similar vein, Authers (2020) argues that ESG investing could be a watered-down version of growth investing, with certain sectors such as technology and health care being overweight.
Our study examines whether the HSIESG is more resilient to market volatility than its parent, the HSI. However, unlike a best-in-class index—that is, an index or index portfolio constructed with a subset of top ESG-rated firms in a broad-based index such as the Standard & Poor 500—it is widely known that a weight-tilted narrow-based index is expected to be highly correlated with the parent index (see, e.g., Giese et al., 2019). Consequently, it is highly unlikely that the HSIESG can significantly outperform the parent HSI in any aspect. Therefore, the finding of a significant difference in the risk and return profiles between the ESG-infused HSIESG and the parent index would provide a strong testimony that the ESG-tilted weights have a material impact on the performance of the index portfolio and that the ESG-infused portfolio is more resilient to extreme rises in market volatility than the parent index due to a preference buffer.