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Submitted:
12 October 2023
Posted:
13 October 2023
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No. | Gender | Vocation | Times of visits to art exhibitions in 2023 |
1 | Female | Office clerk | 3-4 |
2 | Female | Self-employment | 3 |
3 | Male | Illustrator | 20-30 |
4 | Female | Teacher | 4-5 |
5 | Male | Teacher | 3-4 |
6 | Male | Student | 4 |
7 | Female | Retired people | 5 |
8 | Male | Painter | 10 |
9 | Female | Student | 3-4 |
10 | Male | Manager | 3 |
11 | Male | Freelance designer | 2-3 |
12 | Female | Teacher | 7-8 |
Meaning Units | Condensed Meaning Units | Codes | Categories |
---|---|---|---|
It's very convenient for me to buy tickets through WeChat or public account. | Buy tickets on WeChat and public account. | Ticket business | Marketing |
These will make me feel very safe, such as the visitor route, the exact location, the exhibition time, and the closing day are clearly informed in the exhibition publicity. | The detailed exhibition information makes me feel safe. | Detailed exhibition information | |
I saw video ads, posters, photos, etc. on various social platforms that attracted me to visit. | Exhibition promotion, social platform. | Channel of publicity | |
I will first understand how the publicity introduces the exhibition, the exhibition theme, the artist before visiting. | Publicity and presentation of the exhibition. | Content of propaganda | |
Some exhibitions are not true to their name, such as the exhibition of famous artists, and the result is that there are few exhibits, 80% of the works may be others, resulting in a bad experience. | Misbranding can make for a bad experience | Information authenticity | |
I want to feel the atmosphere in the art hall because the exhibits are integrated with the exhibition hall. | I want to feel the artistic atmosphere in the exhibition hall. | Relax and leisure | Motivation |
I accompany my friends and family to the exhibition because the exhibition hall is a good place to have a date, spend a weekend or have some free time. | Exhibition hall is a good place to spend free time. | ||
I hope to see high-level art works to improve my artistic aesthetic quality and understand the trend of art. | See high level works of art, improve the aesthetic. | Aesthetic | |
I read the promotion of the exhibition on the Internet and when I see other people's reviews of the exhibition are better. | Online reviews of the exhibition are good. | Good comments from others | |
I am curious about the artists' latest works and new exhibition forms in the exhibition. | I can see the latest works and new exhibition forms. | Curiosity | |
I can see the original works of the artists, the details and learn from them up close in the exhibition. | I can see the artist's original work. | Learning | |
I am more satisfied with the orderly admission, the exhibition process, the movement line is relatively clear. | The exhibition flow and movement line are clear. | Exhibition hall order | PhysicalEnvironment |
The exhibition is not only the layout of the works, but also the lighting, music, color and volume of the venue should serve the theme atmosphere of the exhibition. | The layout and atmosphere of the exhibition. | Atmosphere | |
It is not allowed to bring water or food into an art exhibition. There are no special areas such as sitting areas, dining areas. study areas, waiting areas, etc., rather than just art exhibition areas. | There is no specific regional division. | Section of exhibition hall | |
Some popular exhibitions have a lot of visitors queuing up and can't see the paintings well because of the noisy environment. | The exhibition is crowded and noisy. | Exhibition hall environment | |
If there is a focus on the design of the exterior building, as well as the layout and landscape design outside the exhibition hall, I will be more willing to visit for a longer time. | Exhibition hall appearance architectural design, landscape design. | Exterior and landscape design | |
I can see the details of the original work in the exhibition, the brushstrokes and no chromatic aberrations. | Details of the original can be seen at the scene. | Artist's original work | Exhibit Quality |
Sometimes a solo exhibition by a famous artist is not entirely his work, but will fill the rest with less well-known works. | Individual exhibitions are filled with other people's exhibits. | The artistic value | |
I am deeply impressed by these works because they are not only beautiful but also can trigger my thinking about art and let me feel a unique creativity and emotional expression. | Artistic works of unique creativity and emotional expression. | The creativity | |
I like to see all forms of art, sculpture, painting, installation, etc. Sometimes one form can be a little monotonous. | Types and diversity of exhibits | Diversity | |
The exhibits should be consistent with the whole theme of the exhibition to ensure that the exhibition has a coherent narrative rather than just looking at one painting. | The exhibits should fit the theme of the whole exhibition. | The exhibits fit the theme | |
There are interactive devices or events in the exhibition where I can control or influence the artwork. | Device and activities in exhibition | Special activities | Participation |
If there is a place for children to draw, so that they can copy, children can have the opportunity to learn. | A place for the child to copy | Family participation | |
If the artist's works can be combined with me in some way or I can DIY my own works based on the original painting style, it will feel more interesting. | I can do it. | DIY | |
The depth and content of the opening ceremony, the sense of ceremony and participation, being able to discuss the exhibition with others, I really enjoyed this moment. | A sense of ritual and participation. | Social engagement | |
There are stamps, souvenirs, sending fans and other extension of art in the exhibition which is attractive. | An extension of art to take away. | Tangible gain | |
Multimedia interaction is a way for me to get a clearer and deeper understanding of the theme of the exhibition. | Multimedia interaction is a channel to learn about the subject. | Multimedia interaction | Technology |
Immersive digital art exhibitions are much more attractive than traditional art exhibitions and I would like to see multiple forms of exhibitions. | Digital immersion exhibition | Digital technology | |
Not limited to the physical exhibition hall in the space, you can also see the virtual. | Physical and virtual exhibition coexist. | VR | |
In the exhibition hall, there are auxiliary technologies and devices such as electronic guides, scanning QR code, mobile phone mini program tips, audio guides, etc. | There are technologies that assist the experience. | Multiple technologies | |
It is better to have devices, such as head-mounted devices, interactive operations. | There are devices to interact with the exhibits. | Device interaction | |
There is free Wi-Fi signal in the exhibition hall, and there are also places to charge electronic devices, so I can keep in touch with the outside world and feel safe. | Wi-Fi and charging facilities are available in the exhibition hall. | Additional service | Service Facilities |
Some exhibitions are not humanized, because sometimes its graphic space or the surrounding construction is not very convenient, there is no rest, dining area, etc. | The construction around the exhibition is not convenient. | Off-site supporting facilities | |
I will go to gift shops or bookstores and choose some beautifully designed and reasonably priced art derivatives to keep as souvenirs. | The design and price of art derivatives. | Artistic derivative | |
The food and drinks available in the dining area are overpriced and some of the food is not delicious. | Prices and quality of the dining area | Dining area | |
There will be a thinking area after the exhibition, and if you have any questions about the exhibition, you can write them down and post them on the display wall. | Reflection feedback area after exhibition. | Feedback region |
Cronbach's Alpha | Cronbach's Alpha Based on Standardized Items | N of Items |
0.958 | 0.959 | 35 |
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. | 0.884 | |
---|---|---|
Bartlett's Test of Sphericity | Approx. Chi-Square | 2700.214 |
df | 595 | |
Sig. | 0.000 |
Variables | Content | Frequency | N (%) |
---|---|---|---|
Gender | Male | 321 | 44.3% |
Female | 404 | 55.7% | |
Age | 18~24 | 77 | 10.6% |
25~34 | 175 | 24.1% | |
35~44 | 229 | 31.6% | |
45~54 | 118 | 16.3% | |
56~64 | 98 | 13.5% | |
65 and above | 28 | 3.9% | |
Education | Junior school | 22 | 3.0% |
High school | 63 | 8.7% | |
Junior college | 239 | 33.0% | |
Undergraduate | 366 | 50.5% | |
Graduate and above | 35 | 4.8% | |
Occupation | Freelance | 158 | 21.8% |
Retired | 28 | 3.9% | |
Student | 47 | 6.5% | |
Public servant | 75 | 10.3% | |
Employees | 288 | 39.7% | |
Institutional staff | 108 | 14.9% | |
Unknow | 21 | 2.9% | |
Monthly income | Below 3000 | 133 | 18.3% |
3000-5000 | 179 | 24.7% | |
5000-10000 | 278 | 38.3% | |
10000 and above | 135 | 18.6% | |
Art exhibition visiting times per year | 1 time | 63 | 8.7% |
2-3 times | 172 | 23.7% | |
4-7 times | 305 | 42.1% | |
Above 7 times | 185 | 25.5% | |
Total | 725 | 100.00 | 100.00% |
Constructs | No. of Items | CA | AVE | KMO |
---|---|---|---|---|
Marketing | 5 | 0.874 | 0.576 | 0.880 |
Motivation | 5 | 0.885 | 0.571 | 0.883 |
Physical Environment | 5 | 0.886 | 0.583 | 0.886 |
Exhibit Quality | 5 | 0.887 | 0.584 | 0.884 |
Participation | 5 | 0.879 | 0.570 | 0.879 |
Technology | 5 | 0.890 | 0.583 | 0.890 |
Service Facilities | 5 | 0.872 | 0.561 | 0.878 |
Overall items | 35 | 0.940 | 0.946 |
Constructs | AVG | SD | Kurtosis | Skewness |
---|---|---|---|---|
Marketing | ||||
Q7-1 | 2.67 | 1.140 | -1.032 | 0.146 |
Q7-2 | 2.65 | 1.147 | -1.029 | 0.194 |
Q7-3 | 2.69 | 1.127 | -1.169 | 0.072 |
Q7-4 | 2.62 | 1.136 | -1.189 | 0.138 |
Q7-5 | 2.60 | 1.123 | -0.986 | 0.232 |
Motivation | ||||
Q8-1 | 2.71 | 1.180 | -1.128 | 0.073 |
Q8-2 | 2.70 | 1.148 | -1.021 | 0.117 |
Q8-3 | 2.69 | 1.162 | -1.099 | 0.130 |
Q8-4 | 2.68 | 1.174 | -1.088 | 0.166 |
Q8-5 | 2.71 | 1.192 | -1.119 | 0.108 |
Physical Environment | ||||
Q9-1 | 2.70 | 1.140 | -1.076 | 0.085 |
Q9-2 | 2.65 | 1.136 | -1.038 | 0.202 |
Q9-3 | 2.65 | 1.187 | -1.125 | 0.144 |
Q9-4 | 2.64 | 1.130 | -0.970 | 0.218 |
Q9-5 | 2.61 | 1.153 | -1.100 | 0.153 |
Exhibit Quality | ||||
Q10-1 | 2.71 | 1.152 | -1.040 | 0.095 |
Q10-2 | 2.71 | 1.150 | -1.155 | 0.085 |
Q10-3 | 2.71 | 1.164 | -1.036 | 0.147 |
Q10-4 | 2.71 | 1.174 | -1.122 | 0.099 |
Q10-5 | 2.72 | 1.145 | -1.046 | 0.118 |
Participation | ||||
Q11-1 | 2.75 | 1.175 | -1.152 | 0.030 |
Q11-2 | 2.77 | 1.143 | -1.149 | -0.075 |
Q11-3 | 2.72 | 1.156 | -1.172 | 0.003 |
Q11-4 | 2.69 | 1.132 | -1.070 | 0.084 |
Q11-5 | 2.70 | 1.153 | -1.127 | 0.083 |
Technology | ||||
Q12-1 | 2.72 | 1.182 | -1.162 | 0.099 |
Q12-2 | 2.64 | 1.158 | -1.157 | 0.108 |
Q12-3 | 2.69 | 1.162 | -1.120 | 0.115 |
Q12-4 | 2.69 | 1.148 | -1.075 | 0.089 |
Q12-5 | 2.64 | 1.172 | -1.080 | 0.206 |
Service Facilities | ||||
Q13-1 | 2.69 | 1.156 | -1.122 | 0.095 |
Q13-2 | 2.74 | 1.143 | -1.088 | 0.047 |
Q13-3 | 2.71 | 1.114 | -1.131 | 0.004 |
Q13-4 | 2.67 | 1.140 | -1.036 | 0.158 |
Q13-5 | 2.68 | 1.139 | -1.069 | 0.116 |
AVG | SD | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
---|---|---|---|---|---|---|---|---|---|---|
1.Visitor Experience | 2.713 | 0.9709 | 1 | |||||||
2.Marketing | 2.646 | 0.9253 | 0.411** | 1 | ||||||
3.Motivation | 2.698 | 0.9692 | 0.439** | 0.390** | 1 | |||||
4.Physical Environment | 2.650 | 0.9528 | 0.409** | 0.374** | 0.414** | 1 | ||||
5.Exhibit Quality | 2.713 | 0.9602 | 0.439** | 0.348** | 0.408** | 0.430** | 1 | |||
6.Participation | 2.727 | 0.9451 | 0.426** | 0.375** | 0.385** | 0.425** | 0.409** | 1 | ||
7.Technology | 2.677 | 0.9703 | 0.424** | 0.405** | 0.434** | 0.383** | 0.370** | 0.413** | 1 | |
8.Service Facilities | 2.698 | 0.9261 | 0.403** | 0.380** | 0.426** | 0.369** | 0.398** | 0.387** | 0.442** | 1 |
Coefficient | t Value | p Value | 95%CI | VIF | |
---|---|---|---|---|---|
Constant | 0.775 | 2.665 | 0.085~0.560 | ||
Marketing | 0.132 | 3.762 | 0.000*** | 0.066~0.211 | 1.401 |
Motivation | 0.141 | 3.858 | 0.000*** | 0.069~0.213 | 1.518 |
Physical Environment | 0.098 | 2.722 | 0.007*** | 0.028~0.173 | 1.485 |
Exhibit Quality | 0.160 | 4.463 | 0.000*** | 0.091~0.233 | 1.464 |
Participation | 0.131 | 3.623 | 0.000*** | 0.061~0.207 | 1.477 |
Technology | 0.118 | 3.237 | 0.001*** | 0.047~0.190 | 1.521 |
Service Facilities | 0.090 | 2.486 | 0.013** | 0.020~0.169 | 1.488 |
R2 | 0.369 | ||||
Adjusted R2 | 0.363 | ||||
F value | F=59.855,p=0.000 | ||||
Dependent viable: | Visitor Experience |
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