Qin, Y.; Zhang, B.; Xiang, L. The Effects of FC and CSR on Bilateral Quality Efforts of Agricultural Products Supply Chain. Sustainability2023, 15, 14590.
Qin, Y.; Zhang, B.; Xiang, L. The Effects of FC and CSR on Bilateral Quality Efforts of Agricultural Products Supply Chain. Sustainability 2023, 15, 14590.
Qin, Y.; Zhang, B.; Xiang, L. The Effects of FC and CSR on Bilateral Quality Efforts of Agricultural Products Supply Chain. Sustainability2023, 15, 14590.
Qin, Y.; Zhang, B.; Xiang, L. The Effects of FC and CSR on Bilateral Quality Efforts of Agricultural Products Supply Chain. Sustainability 2023, 15, 14590.
Abstract
This study takes a two-echelon agricultural products supply chain (APSC) composed of an agricultural product processor (processor) and an agricultural product supermarket (supermarket) as the research object. In order to ensure the stable supply of high-quality agricultural products, this paper considers both fairness concern and corporate social responsibility (CSR), and establishes four Stackelberg game models with or without considering fairness concern and CSR, and obtains the influence mechanism of fairness concern and CSR on bilateral quality efforts in APSC through comparative analysis and numerical analysis. Research shows that the supermarket’s fairness concern can take the role of "profit distribution mechanism", but it is not conducive to improving bilateral quality efforts resulting in the inability to improve market demand, and it is not conducive to improving the utility of the supply chain system and consumer surplus; both members of APSC sharing CSR can not only improve the quality of agricultural products and promote the expansion of market demand, but also can achieve Pareto improvement of both profit of all members and supply chain system. Besides, The CSR shared by both members has a greater impact on bilateral quality efforts decision than the supermarket’s fairness concern, and thus the positive effect of CSR can overcome the negative effect of supermarket’s fairness concern.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
