preprints.org > business, economics and management > business and management > doi: 10.20944/preprints202307.0693.v1

Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Version 1 : Received: 8 July 2023 / Approved: 10 July 2023 / Online: 11 July 2023 (10:20:55 CEST)

Research background – Effective management of modern business is impossible without the systematic development and implementation of solutions aimed at changing it, due not only to market demands and competitive conditions, but also to the requirements of various social groups. Corporate governance should be focused on ensuring that all stakeholders perform their functions in the best possible way and satisfy their needs while maintaining a balance of interests between them.Purpose – This article is devoted to the consideration of the possibility of using the integrated business analysis developed by its author, based on a balanced scorecard, in the process of studying the strategic aspects of a company's activities.Design/methodology/approach – The methodological basis of the study was the concept of business analysis as such and the concept of a balanced scorecard by R. Kaplan and D. Norton.Findings – It is shown that an integrated business analysis based on a balanced scorecard involves a comparison with the target value, identifying the causes of deviations and predicting the company's strategic rating. It includes a comprehensive analysis of financial performance, customer performance, internal business process performance, and learning and development performance of a company's balanced system. Integrated business analysis based on a balanced scorecard begins with the analysis of the indicators of training and development of the company's personnel and ends with the forecasting of its strategic rating. His methodological tools are expert- score rating, comparison method, graphical and tabular methods, factor analysis techniques and various forecasting methods. Development of an integrated business analysis based on a balanced scorecard is the result of further development of the concepts of business analysis and a balanced scorecard and is aimed at further improving the information support of the strategic management of the company, ensuring its sustainable development in the long term.Originality/value – The author comes to the conclusion that integrated business analysis based on a balanced scorecard is a new and quite effective tool for studying the strategic aspects of a company's activities, forming the analytical support for its strategic management in modern conditions. Its results can be used in the development of management decisions not only long-term, but also medium-term and short-term, providing a sufficient degree of stability of the company from the point of view of its main stakeholders.

balanced scorecard, integrated analysis, strategic rating, management, company

Business, Economics and Management, Business and Management

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