Version 1
: Received: 19 April 2023 / Approved: 20 April 2023 / Online: 20 April 2023 (10:07:08 CEST)
How to cite:
Abbas, H. Competitive Strategies of Strategic Alliance in the Big Data Environment: A Case of Pakistani Companies. Preprints2023, 2023040644. https://doi.org/10.20944/preprints202304.0644.v1
Abbas, H. Competitive Strategies of Strategic Alliance in the Big Data Environment: A Case of Pakistani Companies. Preprints 2023, 2023040644. https://doi.org/10.20944/preprints202304.0644.v1
Abbas, H. Competitive Strategies of Strategic Alliance in the Big Data Environment: A Case of Pakistani Companies. Preprints2023, 2023040644. https://doi.org/10.20944/preprints202304.0644.v1
APA Style
Abbas, H. (2023). Competitive Strategies of Strategic Alliance in the Big Data Environment: A Case of Pakistani Companies. Preprints. https://doi.org/10.20944/preprints202304.0644.v1
Chicago/Turabian Style
Abbas, H. 2023 "Competitive Strategies of Strategic Alliance in the Big Data Environment: A Case of Pakistani Companies" Preprints. https://doi.org/10.20944/preprints202304.0644.v1
Abstract
The study is based on the notion that big data predictive analytics is important for developing strategic alliances performance of companies. this study investigates the relationship between big data predictive analytics, big data culture, and competitive strategies 'techniques were adopted, such as descriptive statistics, correlation,regression, etc. using SPSS and SmartPLS statistical software. Hypotheses were tested with bootstrapped analysis using SEM (through SmartPLS). The study developed a structural equation model by using the SEM analysis. The results of the SEM analysis suggested the hypothesized model of the study was valid. The results supported all the hypotheses of the study.Through empirical analysis, demonstrated the conclusion is that the big data predictive analytics has a positive and significant relationship with strategic alliance performance
Keywords
Big data predictive analytics; big data culture; competitive strategies; Strategic alliance performance; Pakistani Companies
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
