Preprint Review Version 1 Preserved in Portico This version is not peer-reviewed

Vaping Greed: Perception, Social Media, Marketing, Public Health, and Toxicity

Version 1 : Received: 5 April 2023 / Approved: 6 April 2023 / Online: 6 April 2023 (05:40:10 CEST)

How to cite: Sun, Y.; Newton, C.; Prabhu, P.; Dalton, A.; Robinson, D.; Li, D.; McIntosh, S.; Rahman, I. Vaping Greed: Perception, Social Media, Marketing, Public Health, and Toxicity. Preprints 2023, 2023040073. https://doi.org/10.20944/preprints202304.0073.v1 Sun, Y.; Newton, C.; Prabhu, P.; Dalton, A.; Robinson, D.; Li, D.; McIntosh, S.; Rahman, I. Vaping Greed: Perception, Social Media, Marketing, Public Health, and Toxicity. Preprints 2023, 2023040073. https://doi.org/10.20944/preprints202304.0073.v1

Abstract

This article aims to provide a comprehensive understanding of vaping from various perspectives that contributes to the origin, development, achievement, and consequences of the greed of e-cigarette manufacturers. In our analysis, multiple elements of the social landscape, including economic, cultural, moral, psychological, and philosophical dimensions, contributed to the origin and development of the vaping greed and shaped people’s behaviors. Further discussion was made on how the specific characteristics of e-cigarette products and the marketing strategies of the companies, especially social media marketing, fostered the growth of such greed. Through interviews, we have also discussed the unfolding of this greed within the community of teenage vapers. The growth of the vaping greed was manifested in the large market share taken by the companies, but these all significantly harm people’s health and the communities. Nicotine and other chemicals in e-liquids promote each other’s negative effects in the mechanism leading to pulmonary symptoms and addiction, which are not limited to the physical level. We described that addiction could be transgenerational and can induce trauma both at an individual level and a community level. Overall, the greed of the vaping industry is a very complex system. The treatment of the greed shall be complicated as well: Besides the public health measures taken to treat the symptoms of the greed, we should educate individuals to be aware of their unfulfilled needs to regain authenticity and establish an infallible authority to enforce universal morality, which eradicates the complications of addiction and the root of the capitalists’ greed, respectively.

Keywords

Vaping; e-cigarettes; addiction; social; flavors; nicotine; toxicity

Subject

Public Health and Healthcare, Public, Environmental and Occupational Health

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