Preprint Essay Version 1 Preserved in Portico This version is not peer-reviewed

Creating a Competitive Advantage in the UK Higher Education Sector through Mirrored Course Delivery: A case example

Version 1 : Received: 28 October 2021 / Approved: 29 October 2021 / Online: 29 October 2021 (10:24:57 CEST)

How to cite: Spruin, E. Creating a Competitive Advantage in the UK Higher Education Sector through Mirrored Course Delivery: A case example . Preprints 2021, 2021100451 (doi: 10.20944/preprints202110.0451.v1). Spruin, E. Creating a Competitive Advantage in the UK Higher Education Sector through Mirrored Course Delivery: A case example . Preprints 2021, 2021100451 (doi: 10.20944/preprints202110.0451.v1).

Abstract

Utilising Canterbury Christ Church University (CCCU) as a case example, this report will provide information about the strategic challenges that many modern universities in the UK face in creating a flexible delivery of education. Using strategic concepts and analysis, the current short report will examine the competitiveness within the higher education sector in the UK and explore key external and internal environmental factors of CCCU, gaining a greater understanding of their current position. From these analyses, strategic recommendations as to how universities such as CCCU can create a competitive advantage through a new form of flexible learning delivery.

Keywords

higher education; competitive advantage; PEST analysis; strategic planning; SWOT analysis

Subject

SOCIAL SCIENCES, Other

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