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Switching to Proximity Mobile Payment: Empirical Evidence from Korean Users
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Version 1
: Received: 13 May 2021 / Approved: 14 May 2021 / Online: 14 May 2021 (12:00:27 CEST)
Version 2 : Received: 14 May 2021 / Approved: 17 May 2021 / Online: 17 May 2021 (09:50:51 CEST)
Version 2 : Received: 14 May 2021 / Approved: 17 May 2021 / Online: 17 May 2021 (09:50:51 CEST)
How to cite: Mu, H.; Lee, Y. Switching to Proximity Mobile Payment: Empirical Evidence from Korean Users. Preprints 2021, 2021050330 Mu, H.; Lee, Y. Switching to Proximity Mobile Payment: Empirical Evidence from Korean Users. Preprints 2021, 2021050330
Abstract
Individual users' payment behaviors have changed. The diffusion of mobile devices makes people suitable for proximity mobile payment (PMP) services without the need for traditional payment. Existing mobile payment literature mainly focuses on users' adoption and continuous usage behavior, nevertheless, switching behavior on payment received little attention, especially focusing on why users switch from traditional payment to PMP. Thus, the objective of the current research is to investigate factors influencing users’ traditional payment - PMP switching to comprehend how these factors shape users’ switching intentions. We developed a traditional payment - PMP transition model based on the push-pull-mooring framework derived from migration theory. This research adopted a structural equation modeling analysis on 311 valid data. The findings indicate that a push factor drives users away from traditional payment in terms of dissatisfaction. The pull factors, including perceived substitutability and perceived usefulness, attract users to PMP. Furthermore, in terms of perceived technical compatibility, a positive mooring factor facilitates users' switching to PMP. The negative mooring factor, in terms of perceived risk, hinder users' switching intention. However, another pull factor - perceived ease of use, failed to influence switching intention significantly. This study found some distinctions between mobile payment switching and mobile payment adoption. These findings provide pivotal insights for mobile payment service providers.
Keywords
switching intention; proximity mobile payment; migration theory; push-pull-mooring framework; dissatisfaction
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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