Version 1
: Received: 4 August 2020 / Approved: 6 August 2020 / Online: 6 August 2020 (08:56:04 CEST)
How to cite:
Ran, C.; He, W. Production -Marketing Coordination under Demand and Lead -Time Uncertainty. Preprints2020, 2020080140. https://doi.org/10.20944/preprints202008.0140.v1
Ran, C.; He, W. Production -Marketing Coordination under Demand and Lead -Time Uncertainty. Preprints 2020, 2020080140. https://doi.org/10.20944/preprints202008.0140.v1
Ran, C.; He, W. Production -Marketing Coordination under Demand and Lead -Time Uncertainty. Preprints2020, 2020080140. https://doi.org/10.20944/preprints202008.0140.v1
APA Style
Ran, C., & He, W. (2020). Production -Marketing Coordination under Demand and Lead -Time Uncertainty. Preprints. https://doi.org/10.20944/preprints202008.0140.v1
Chicago/Turabian Style
Ran, C. and Wei He. 2020 "Production -Marketing Coordination under Demand and Lead -Time Uncertainty" Preprints. https://doi.org/10.20944/preprints202008.0140.v1
Abstract
In this paper, we consider a make-to-order supply chain which satisfies demand that is dependent on both price and quoted lead -time. The manufacturer chooses the lead -time and the order quantity, and the retailer sets the revenue shares. The interactions between the manufacturer and the retailer are modelled as a Nash Game, and the existence and uniqueness of pure strategy equilibrium are demonstrated. A mechanism that enables the supply chain to coordinate the decisions of the members is developed. Lastly, we also analyze how the supply chain system parameters impact the optimal supply chain decisions and the supply chain performance.
Keywords
leadtime; demand uncertainty; revenue -sharing contract; production -marketing coordination
Subject
Computer Science and Mathematics, Applied Mathematics
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
