Preprint Article Version 1 This version is not peer-reviewed

Domestication or Encapsulation? Developing Coffee Culture Among Indonesia Middle-Class Income

Version 1 : Received: 5 March 2019 / Approved: 6 March 2019 / Online: 6 March 2019 (10:48:50 CET)

How to cite: Yuliati, Y.; Purnomo, M. Domestication or Encapsulation? Developing Coffee Culture Among Indonesia Middle-Class Income. Preprints 2019, 2019030073 (doi: 10.20944/preprints201903.0073.v1). Yuliati, Y.; Purnomo, M. Domestication or Encapsulation? Developing Coffee Culture Among Indonesia Middle-Class Income. Preprints 2019, 2019030073 (doi: 10.20944/preprints201903.0073.v1).

Abstract

This article is an anthropology study on how western-style coffee culture influences Indonesian coffee culture and eventually develops a new localized coffee culture. Immense development of such worldwide coffee franchise as Starbucks affects local community's coffee culture, particularly the middle class. This new wave is considered as an alternative lifestyle for those who are consumptive and seeking for leisure, dynamics, and identity. Broader than just the process of domestication or creolization, Indonesian new coffee culture has an element of “soft countering to” western coffee culture even though it still embraces some parts of the western styles. This phenomenon is referred to by the writer as the cultural encapsulation process or the process of substantial cultural resistance by drawing a line between the two coffee cultures with the intention of taking merely compatible elements.

Subject Areas

coffee culture, domestication, creolization, encapsulation, and middle class

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