Preprint Article Version 1 This version is not peer-reviewed

36th Cordoba Guitar Festival: Spectator Analysis using Structural Equation Modelling (SEM)

Version 1 : Received: 2 December 2018 / Approved: 4 December 2018 / Online: 4 December 2018 (09:47:34 CET)

A peer-reviewed article of this Preprint also exists.

Fruet-Cardozo, J.V.; Pérez-Gálvez, J.C.; Jara-Alba, C.; Gómez-Casero, G. 36th Cordoba Guitar Festival: Spectator Analysis Using Structural Equation Modelling (SEM). Sustainability 2019, 11, 826. Fruet-Cardozo, J.V.; Pérez-Gálvez, J.C.; Jara-Alba, C.; Gómez-Casero, G. 36th Cordoba Guitar Festival: Spectator Analysis Using Structural Equation Modelling (SEM). Sustainability 2019, 11, 826.

Journal reference: Sustainability 2019, 11, 826
DOI: 10.3390/su11030826

Abstract

The Cordoba Guitar Festival is one of the most important cultural events in Spain. This article analyses the musical preferences, satisfaction, attitudinal loyalty and behavioural loyalty of spectators who attended the 36th festival held in July 2016, as well as the festival’s economic impact on the city. To achieve this aim, a structural equation model (SEM) was used. The results show the goodness-of-fit of the model and indicate that the observed data fit the expected dataset.

Subject Areas

Festival; guitar; culture; Spain; SEM; AMOS; latent variables; observed variables.

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