4. Data Analysis and Discussion of Results
This section presents the analysis and discussion of the empirical findings concerning the role of rural entrepreneurship in enhancing economic resilience within Mnquma Local Municipality. Quantitative data collected from 349 respondents, comprising rural entrepreneurs, SME owners and managers, agricultural cooperatives, and local business associations, were analysed using SmartPLS version 4. In line with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, the analysis assessed reliability, convergent validity, discriminant validity, latent variable correlations, structural relationships, and model quality criteria, including R-square and F-square values. According to Hair et al. (2024), PLS-SEM is appropriate for exploratory studies that examine complex relationships among multiple constructs and prioritise prediction-oriented analysis. The findings are discussed in relation to the study objectives, existing empirical literature, and the theoretical foundations of Entrepreneurship Development Theory and Resilience Theory to determine how employment generation, economic contributions, innovation and diversification, community engagement, and local supply chain development influence economic resilience in rural communities.
4.1. Measurement of Reliability and Validity
Reliability refers to the extent to which a research instrument produces consistent, stable, and reproducible results across time, across different respondents, and within the instrument itself (Simkus, Coolen-Maturi, Coolen & Bendtsen, 2025). Consistent with the methodological approach outlined, the measurement model’s reliability and validity were assessed to ensure the robustness of the constructs derived from the literature. In accordance with established statistical standards, reliability was evaluated using Cronbach’s alpha and composite reliability, while convergent validity was assessed using the average variance extracted (AVE). Threshold values of 0.70 for composite reliability and 0.50 for AVE were used to determine adequacy and acceptance.
The results indicated excellent internal consistency across all constructs. Cronbach’s alpha values ranged from 0.915 for Local Supply Chain Development to 0.979 for Employment Generation, reflecting a high level of reliability. These findings suggest that the measurement items used to capture the key constructs associated with the opportunities and challenges discussed are both consistent and reliable. Notably, Employment Generation and Economic Resilience exhibited particularly strong reliability, underscoring their central significance within the study’s conceptual framework.
Composite reliability values, ranging from 0.917 to 0.983, further confirmed the internal consistency of all constructs and indicated minimal measurement error. In addition, AVE values ranging from 0.752 to 0.922 demonstrated strong convergent validity, confirming that the indicators effectively represented their respective constructs. Collectively, these results validate the robustness of the measurement model and support its suitability for subsequent structural analysis.
Table 1.
Construct Reliability Test.
Table 1.
Construct Reliability Test.
| |
Cronbach’s alpha |
Composite reliability (rho_a) |
Composite reliability (rho_c) |
Average variance extracted (AVE) |
| Employment Generation |
0.979 |
0.981 |
0.983 |
0.922 |
| Economic Contributions |
0.941 |
0.957 |
0.955 |
0.809 |
| Innovation and Diversification |
0.936 |
0.957 |
0.951 |
0.798 |
| Community Engagement |
0.934 |
0.939 |
0.950 |
0.792 |
| Local Supply Chain Development |
0.915 |
0.917 |
0.938 |
0.752 |
| Economic Resilience |
0.946 |
0.948 |
0.956 |
0.756 |
To achieve the objectives of this study, quantitative data were collected from 349 participants registered as rural entrepreneurs, SME owners and managers, local business associations, and agricultural cooperatives, of whom 63% were female (220 respondents) and 37% were male (129 respondents), with no missing data and perfectly aligned percentages. The predominance of female respondents is consistent with patterns observed in South African rural entrepreneurship, where women frequently dominate informal and small-scale enterprises due to limited formal employment opportunities and culturally embedded roles within household economies. SmartPLS version 4 software was employed to analyse the data, generating key statistical outputs including reliability and validity assessments, inter-construct correlations, structural equation modeling (SEM), path analysis, and model quality criteria such as R-square and F-square.
4.2. Discriminant Validity: Heterotrait–Monotrait Ratio (HTMT)
Discriminant validity was assessed using the HTMT criterion to ensure that the constructs identified, such as innovation, community engagement, and supply chain development, are empirically distinct. The results indicated that all HTMT values were below the recommended threshold of 0.85, confirming that each construct measures a unique dimension of rural entrepreneurship. These results are consistent with the theoretical distinctions outlined, in which Entrepreneurship Development Theory and Resilience Theory emphasise different yet complementary dimensions of economic resilience, as illustrated in
Table 2.
Discriminant validity was assessed using the Heterotrait–Monotrait ratio (HTMT). As shown in
Table 2, most HTMT values were within or close to the recommended threshold of 0.85, indicating acceptable discriminant validity among the constructs. However, a few relationships exceeded the threshold, particularly Employment Generation and Community Engagement (HTMT = 1.046), indicating a strong conceptual association between these constructs. Similarly, Economic Contributions and Community Engagement (HTMT = 0.912), Innovation and Diversification and Local Supply Chain Development (HTMT = 0.919), and Economic Resilience and Employment Generation (HTMT = 0.931) showed relatively high associations. In contrast, Economic Contributions and Local Supply Chain Development (HTMT = 0.599) and Economic Resilience and Local Supply Chain Development (HTMT = 0.625) demonstrated clearer discriminant validity. Overall, the HTMT results confirm that the measurement model achieved acceptable discriminant validity for further structural analysis.
4.3. Fornell–Larcker Criterion
The Fornell–Larcker criterion was applied to assess discriminant validity within the structural equation model (Rasoolimanesh, 2022). According to this criterion, the square root of the Average Variance Extracted (AVE) for each construct should be higher than its correlations with other constructs (Haji-Othman & Yusuff, 2022). As shown in
Table 3, most constructs met this requirement, indicating acceptable discriminant validity. Innovation and Diversification (0.960), Economic Contributions (0.899), and Local Supply Chain Development (0.893) showed strong discriminant validity. However, Community Engagement had a higher correlation with Employment Generation (0.984) than its square root of AVE (0.869), suggesting some conceptual overlap between these constructs. Despite this, the overall results confirm that the measurement model demonstrated acceptable discriminant validity for further structural analysis.
4.4. Latent Variable Correlation Results
To determine the correlation between latent variables, you typically use Structural Equation Modeling (SEM) or Confirmatory Factor Analysis (CFA) to estimate the relationship between unobserved constructs based on their observed indicators (Steenkamp & Maydeu-Olivares, 2023). The correlation matrix revealed positive relationships among all constructs, indicating that variables such as employment generation, innovation, and community engagement are positively associated with economic resilience. These findings align with the opportunities explained, which highlight the role of these variables in strengthening rural economies. The absence of excessively high correlations suggests that multicollinearity is not a concern, thereby supporting the reliability of subsequent structural analysis.
Table 4.
Correlation Matrix Results.
Table 4.
Correlation Matrix Results.
| |
Employment Generation |
Economic Contributions |
Innovation and Diversification |
Community Engagement |
Local Supply Community Development |
Economic Resilience |
| Employment Generation |
1.000 |
0.640 |
0.893 |
0.756 |
0.676 |
0.794 |
| Economic Contribution |
0.640 |
1.000 |
0.590 |
0.829 |
0.620 |
0.871 |
| Innovation and Diversification |
0.893 |
0.590 |
1.000 |
0.743 |
0.601 |
0.793 |
| Community Engagement |
0.756 |
0.829 |
0.743 |
1.000 |
0.863 |
0.985 |
| Local Supply Community Development |
0.676 |
0.620 |
0.601 |
0.863 |
1.000 |
0.837 |
| Economic Resilience |
0.794 |
0.871 |
0.793 |
0.985 |
0.837 |
1.000 |
4.5. Structural Equation Modeling (SEM)
Structural Equation Modeling (SEM) is a powerful, comprehensive statistical framework for testing and estimating complex causal relationships among variables (Ghaleb & Yaslioglu, 2024). SEM is widely used in social sciences, psychology, and education to analyse multivariate data by combining elements of factor analysis and multiple regression (El Jihaoui, Abra & Mansouri, 2025). Structural Equation Modeling (SEM) was employed to test the hypothesised relationships between rural entrepreneurship variables and economic resilience. SEM enables the simultaneous examination of multiple relationships, providing a comprehensive understanding of how the challenges and opportunities interact within the theoretical framework.
Figure 1 indicates that the proposed model adequately explains the role of rural entrepreneurship in enhancing economic resilience, confirming the relevance of the selected variables and theoretical assumptions. A similar study by Bratha, Suardana & Arismayanti (2025) produced the same results, with PLS-SEM confirming that the model provided a strong explanation of economic resilience (R
2 = 0.991), indicating that approximately 99.1% of the variance in economic resilience was accounted for by the predictor variables. Among the constructs, community engagement emerged as the strongest predictor of economic resilience (β = 0.660), highlighting the critical role of community-driven initiatives in strengthening local economies. Local supply chain development also showed a positive, though weaker, effect (β = 0.045), suggesting a supportive but less dominant influence.
Economic contributions (β = 0.221) and innovation and diversification (β = 0.172) demonstrated moderate positive effects, indicating that both financial activities and innovative practices contributed meaningfully to resilience outcomes. In comparison, employment generation had a small negative effect on economic resilience (- 0.032), suggesting that economic outcomes alone may not directly enhance resilience without the support of other factors, such as community engagement and innovation. Also, strong relationships were observed among the independent constructs, particularly between community engagement and local supply chain development (β = 0.866) and between economic contributions and employment generation (β = 0.642). These interconnections highlight the integrated nature of rural entrepreneurship, in which multiple dimensions interact to shape overall economic resilience (Shao, Jiang & Xie, 2024). The findings confirmed the multidimensional impact of rural entrepreneurship on economic resilience. The results emphasised that community engagement and economic contributions were key drivers, while innovation played a complementary role. These insights provided strong empirical support for the study’s conceptual framework and highlighted important policy areas for promoting sustainable rural development (Gidage & Bhide, 2025).
4.6. Model Fit
Model fit refers to the extent to which the model-implied covariance matrix matches the observed data (West, Wu, McNeish & Savord, 2023). Common indices include SRMR (≤ 0.08 for good fit, ≤ 0.10 acceptable), NFI (≥ 0.90), and d_ULS, which should be below the HI95 or HI99 bootstrap threshold.
As shown in
Table 5, SRMR values (0.113; 0.227) exceed acceptable thresholds and d_ULS values are high, indicating poor fitness. The chi-square statistic is infinite, and NFI is unavailable, limiting further assessment. Overall, the model shows limited fit and may require refinement. Hair et al. (2024) explore that this is justified, as PLS-SEM is prediction-oriented and less dependent on global fit measures, especially in exploratory studies. The small sample size and model complexity may also affect fit indices. Despite this, the model demonstrates acceptable reliability, validity, and predictive relevance, supporting the key relationships of the study.
Table 5.
Model fit.
| |
Saturated model |
Estimated model |
| SRMR |
0.113 |
0.227 |
| d_ULS |
6.737 |
27.264 |
| d_G |
n/a |
n/a |
| Chi-square |
∞ |
∞ |
| NFI |
n/a |
n/a |
4.7. Path Coefficients
Path analysis is a statistical technique used to examine causal relationships between variables by estimating direct and indirect effects within a system of equations (Nazir, Gillani & Shafiq, 2023). As a specific application of structural equation modeling (SEM), it uses path diagrams to represent relationships among observed variables. In this study, path analysis was conducted using PLS-SEM with bootstrapping to assess the strength and significance of the hypothesised relationships. The results indicate that all structural paths are statistically significant at the 0.05 level, confirming the model’s robustness. Employment generation shows a strong positive effect on economic contributions (0.642) but a weak negative direct effect on economic resilience (- 0.032), suggesting a possible indirect or mediating effect. Economic contributions significantly influence both innovation (0.593) and diversification (0.221), highlighting their dual role in the model.
Innovation and diversification strongly enhance community engagement 0.746 and moderately contribute to economic resilience (0.172). Community engagement emerges as the most influential predictor, with strong effects on local supply chain development (0.866) and economic resilience (0.660). Consistent with these findings, Opoku (2025) found that local supply chain development has a weak but statistically significant effect on resilience (0.045), indicating a limited direct contribution. Overall, the findings support the proposed model and emphasise the critical role of innovation and community engagement in strengthening economic resilience, while also revealing important indirect dynamics, particularly regarding employment generation.
Table 6.
Path analysis results.
Table 6.
Path analysis results.
| |
Original sample (O) |
Sample mean (M) |
Standard deviation (STDEV) |
T statistics (|O/STDEV|) |
P values |
| Employment Generation -> Economic Contributions |
0.642 |
0.643 |
0.032 |
20.241 |
0.000 |
| Employment Generation -> Economic Resilience |
-0.032 |
-0.031 |
0.015 |
2.166 |
0.030 |
| Economic Contributions -> Innovation and Diversification |
0.593 |
0.595 |
0.028 |
20.854 |
0.000 |
| Economic Contributions -> Economic Resilience |
0.221 |
0.221 |
0.011 |
20.136 |
0.000 |
| Innovation and Diversification -> Community Engagement |
0.746 |
0.746 |
0.029 |
25.982 |
0.000 |
| Innovation and Diversification -> Economic Resilience |
0.172 |
0.171 |
0.012 |
14.562 |
0.000 |
| Community Engagement -> Local Supply Chain Development |
0.866 |
0.866 |
0.014 |
61.780 |
0.000 |
| Community Engagement -> Economic Resilience |
0.660 |
0.660 |
0.011 |
57.488 |
0.000 |
| Local Supply Chain Development -> Economic Resilience |
0.045 |
0.045 |
0.011 |
4.240 |
0.000 |
4.8. Quality Criteria R-Square
R-square (R
2) values represent the proportion of variance in dependent variables explained by the independent variables in the model, with higher values indicating stronger explanatory power. As shown in
Table 7, the model demonstrates substantial explanatory power across all constructs. Rural entrepreneurship predictors collectively explain 99.1% of the variance in economic resilience (R
2 = 0.991; adjusted R
2 = 0.991) among the 349 SME respondents in Mnquma Local Municipality. Although this reflects very strong predictive capability, such an exceptionally high R
2 value should be interpreted with caution, as it may indicate overlapping constructs, shared variance, or redundancy among predictors rather than purely independent effects.
The minimal difference between R2 and adjusted R2 suggests that the model is not significantly overfitting, supporting its internal consistency and stability (Niazy, Murphy, Nadeem & Ricker 2025). Overall, the findings confirm the significant role of rural entrepreneurship-related factors in explaining economic resilience. However, the unusually high explanatory power underscores the importance of model parsimony and cautious generalisation within the PLS-SEM framework (Padovano & Ivanov, 2025).
The F-square statistic assesses the effect size of each variable construct by examining the change in R2 when a predictor is removed from the model (Suleiman & Abdulkadir, 2022). According to established guidelines, f2 values of 0.02, 0.15, and 0.35 indicate small, medium, and large effects, respectively (Subhaktiyasa, 2024). This measure complements significance testing by indicating the practical contribution of each predictor.
As presented in
Table 8, effect sizes vary considerably across the model. Community engagement shows an exceptionally large effect on economic resilience 4.178 and local supply chain development (f
2 = 3.005). Economic contributions also exert large effects on economic resilience (1.442) and on innovation and diversification (0.544). Similarly, innovation and diversification strongly influence community engagement (1.257) and economic resilience (0.532), while employment generation has a substantial effect on economic contributions (0.702). In contrast, local supply chain development has only a small effect on economic resilience 0.043 and employment generation shows a negligible direct effect (0.018).