Submitted:
11 December 2025
Posted:
15 December 2025
You are already at the latest version
Abstract
Keywords:
0. Automated Text Production
1. Semiotic Agency
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- A traffic sign (materially: shape, color, placement) is produced by a public authority, installed in public space (transmission), and interpreted by drivers (reception), where social conventions (traffic regulations) and cognitive processes (pattern recognition, meaning attribution) interact.
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- A meme is created on social media (production through the recombination of visual and textual signs), circulated through platform algorithms (transmission via technical infrastructures), and interpreted differently across communities (reception depending on subcultural codes and algorithmically shaped publics).
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- A “thumbs-up” icon (materially: pixels, interface design) is provided by platforms as a standardized affordance (production), activated by a click and aggregated as a signal in databases (transmission through data streams), and interpreted as social affirmation, an indicator of reach, or an economic metric (reception within various contexts).


- The ability to process signs organized textually.
- The ability to produce signs organized textually.
- The ability to perform (1) and (2) in such a way that further texts can be generated in response.
2. Rhetorical Agency
- Instructive strategic layer: How clearly and precisely is the subject matter presented? This layer governs the accessibility and specificity of content – whether something is explained, illustrated, or left implicit.
- Modal strategic layer: Under what register is the content to be received – as fact or fiction, assertion or hypothesis, certainty or speculation? This layer establishes the ontological and epistemic frame.
- Legitimative strategic layer: On what grounds are claims supported – through evidence, authority, reasoning, or appeal to norms? This layer operates independently of modality: both fictional narratives and factual reports can be more or less legitimated. (Example: A novel may justify a character's actions through psychological plausibility; a scientific paper through empirical data.)
- Evaluative-emotive strategic layer: What stance does the text invite toward its subject matter – approval or disapproval, fascination or indifference, sympathy or aversion? This layer governs affective and axiological orientation.
- Voluntative strategic layer: Does the text mobilize toward action? This layer governs the transition from understanding to engagement – whether the reader is invited to respond, decide, or act.
- process signs organized textually;
- produce signs organized textually;
- carry out (1) and (2) in such a way that further texts can be generated in response;
- orient the textual organization toward one or more strategic layers (in adaptive calibration to the specific resistances and latencies of the communicative situation.)
3. Metacognitive Persuasion
3.1. What Is Metacognition?
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- differences between opinion and knowledge;
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- differences between trustworthy and untrustworthy information;
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- reliable and unreliable methods for achieving epistemic goals;
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- differences between credible and non-credible sources;
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- the concrete and principled limitations involved in achieving particular epistemic goals;
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- effective and ineffective heuristic strategies for pursuing epistemic goals.
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- knowing the difference between opinion and knowledge is not the same as being able to effectively distinguish between them in practice;
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- knowing the difference between trustworthy and untrustworthy information is not the same as being able to effectively distinguish between them in practice;
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- knowing reliable and unreliable methods for achieving epistemic goals is not the same as consistently applying reliable methods in practice;
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- knowing the difference between credible and non-credible sources is not the same as being able to effectively distinguish between them in practice;
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- knowing the concrete and principled limitations in achieving particular epistemic goals is not the same as taking them appropriately into account in specific situations;
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- knowing effective and ineffective heuristic strategies for pursuing epistemic goals is not the same as being able to effectively distinguish between them in practice.
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- the sudden realization of having understood – or not understood – something;
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- the impression that a problem is comprehensible or incomprehensible;
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- the relief that arises when a thought seems coherent after repeated reflection;
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- the discomfort when a thought refuses to make sense despite repeated reflection;
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- the confidence in pursuing epistemic goals that develops through practice;
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- the sense of familiarity that may occur when recognizing an epistemic challenge as one already mastered.
3.2. Metacognitive Illusions
3.3. Four-Phase Model of Metacognitive Illusions
- Inherited structuration: The training data are themselves metacognitively organized – through hedging, epistemic markers, justificatory patterns. Since text generation draws on these patterns, the output necessarily inherits metacognitive features. This is not a design choice but a structural inevitability.
- Calibrated structuration: The system architecture – through RLHF, instruction tuning, and system prompts – additionally shapes text organization toward specific rhetorical effects, including metacognitive calibration. This is a deliberate technical intervention.

3.4. Metacognitive Strategies
4. Conlusion: Towards a General Textology
References
- Barzilai, Sarit und Anat Zohar. 2014. Reconsidering Personal Epistemology as Metacognition: A Multifaceted Approach to the Analysis of Epistemic Thinking. New York: Routledge.
- Fogg, B. J. 2003. Persuasive Technology: Using Computers to Change What We Think and Do. Amsterdam & Boston: Morgan Kaufmann.
- Gottschling, Markus. 2024. Imitationen: Zur Menschlichkeit des Erzählens mit Künstlicher Intelligenz. In: Anne Burkhardt, Susanne Marschall und Olaf Kramer (Eds.). Artificial Turn. Interdisziplinäre Perspektiven auf Künstliche Intelligenz. Darmstadt & Freiburg: wbg Academic / Herder, 215-232.
- Gottschling, Markus. 2025. Towards Rhetorical AI Literacy. In: Argumentation et Analyse du Discours 34. https://journals.openedition.org/aad/9505.
- Heersmink, Richard, Barend de Rooij, María J. Clavel Vázquez und Matteo Colombo. 2024. A Phenomenology and Epistemology of Large Language Models: Transparency, Trust, and Trustworthiness. In: Ethics and Information Technology 26: 41. [CrossRef]
- Knape, Joachim. 2024. Radical Text Theory and Textual Ambiguity: With Two Analyses of Dadaist Anti-Text Strategies. In: Matthias Bauer und Angelika Zirker (Eds.). Strategies of Ambiguity. London & New York: Routledge, 75-122.
- Kramer, Olaf und Markus Gottschling. 2025. Persuasive Surfaces and Calculating Machines: A Rhetorical Perspective on Artificial Intelligence. In: Global Philosophy of Technology. London & New York: Routledge, 151–168.
- Luhmann, Niklas. 1996. Social Systems. Stanford: Stanford University Press.
- Paolucci, Claudio. 2024. A Semiotic Lifeworld. Semiotics and Phenomenology: Peirce, Husserl, Heidegger, Deleuze, and Merleau-Ponty. Semiotica 260: 25-43. [CrossRef]
- Scolari, Carlos A. 2024. Sociosemiotics and Artificial Intelligence. Barcelona: Universitat Pompeu Fabra Press.
- Swanepoel, Daniël. 2021. Does Artificial Intelligence Have Agency? In: Robert W. Clowes, Klaus Gärtner und Inês Hipólito (Eds.). The Mind-Technology Problem: Investigating Minds, Selves and 21st Century Artefacts. Cham: Springer, 83-104. [CrossRef]
- Valle, Andrea. 2025. From Grammar to Text: A Semiotic Perspective on Computation. Berlin & Boston: De Gruyter.
- van Dijk, Teun A. 1980. Textwissenschaft: Eine interdisziplinäre Einführung. Tübingen: Niemeyer.
- Volli, Ugo. 2002. Semiotik. Eine Einführung in ihre Grundbegriffe. Tübingen & Basel: A. Francke Verlag / UTB.
- Weatherby, Leif. 2025. Language Machines: Cultural AI and the End of Remainder Humanism. Minneapolis: University of Minnesota Press.
| 1 | The epistemological and methodological potential of a consistently text-oriented approach to knowledge has not yet been systematically explored, even though numerous promising initiatives already exist.: „By now people have recognized the importance of textology, which focuses on the ubiquitous phenomenon text in general (not only as literature) using its own independent research methods. Still, historically speaking, the tight interweaving between the system of language and its use in the production of texts has often led to both areas being dealt with as one and the same. Only rarely did early textologists ask questions about the actual necessity for an independent approach to problems of textuality“ (Knape 2024: 94). |
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