Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Marketing and Organizational Innovations in Europe

Version 1 : Received: 9 August 2022 / Approved: 10 August 2022 / Online: 10 August 2022 (07:53:45 CEST)

How to cite: Costantiello, A.; Laureti, L.; Leogrande, A. Marketing and Organizational Innovations in Europe. Preprints 2022, 2022080195 (doi: 10.20944/preprints202208.0195.v1). Costantiello, A.; Laureti, L.; Leogrande, A. Marketing and Organizational Innovations in Europe. Preprints 2022, 2022080195 (doi: 10.20944/preprints202208.0195.v1).

Abstract

In this article we investigate the determinants of marketing or organizational innovators in Europe for 36 countries in the period 2010-2019. We have used data from the European Innovation Scoreboard-EIS of the European Commission. We perform different econometric models i.e. Dynamic Panel, Pooled OLS, Panel Data with Fixed Effects, Panel Data with Random Effects, WLS. Results show that the level of marketing or organizational innovators in positively associated, among others variables to “Innovation Index”, “Innovators” and “Knowledge Intensive Service Exports”, while is negatively associated with “Sales Impacts”, “Foreign Controlled Enterprises Share of Value Added” and “Government procurement of advanced technology products”.

Keywords

innovation; and invention: processes and incentives; management of technological innovation and R&D; diffusion processes; open innovation

Subject

SOCIAL SCIENCES, Economics

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