Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Rethinking Push-Pull Factors and Multiplier Effects of Egalitarian and Inclusive Creative Economy through The Lens and Vantage Point of A Recent “Citayam Pop-up and Makeshift Fashion Week” Phenomenon Related to the SE Asian Youth Street Subculture

Version 1 : Received: 29 July 2022 / Approved: 29 July 2022 / Online: 29 July 2022 (09:54:22 CEST)

How to cite: Wibowo, A. Rethinking Push-Pull Factors and Multiplier Effects of Egalitarian and Inclusive Creative Economy through The Lens and Vantage Point of A Recent “Citayam Pop-up and Makeshift Fashion Week” Phenomenon Related to the SE Asian Youth Street Subculture. Preprints 2022, 2022070457. https://doi.org/10.20944/preprints202207.0457.v1 Wibowo, A. Rethinking Push-Pull Factors and Multiplier Effects of Egalitarian and Inclusive Creative Economy through The Lens and Vantage Point of A Recent “Citayam Pop-up and Makeshift Fashion Week” Phenomenon Related to the SE Asian Youth Street Subculture. Preprints 2022, 2022070457. https://doi.org/10.20944/preprints202207.0457.v1

Abstract

How the subculture and marginalized community have become the leading sectors in the egalitarian and inclusive creative economy is a growing issue and still needs elaboration. One of the subculture phenomena that happened recently in one of Southeast Asia's countries is known as Citayam Pop-up and Makeshift Fashion Week (CFW). Then this paper aims to elaborate on how the CFW can contribute and play a significant role in the development of an egalitarian and inclusive creative economy. The current CFW was not developed instantly, yet it is through the complexities of push and pull factors that are very typical among SE Asian marginalized people that led to the onset of SE Asian subculture, particularly among the youth. Driven by finding their self-identity, wanting to belong, and combined with economic, family, and peer pressures, this group of suburban youth, at the beginning, find a corner of a city in the middle of the business district as a medium to express their identity in the form of CFW. As a result and in lieu of growing discourses, the CFW has boosted local economic growth, and the adolescents who participated in the CFW have also received endorsement from a startup business for marketing certain teen products. In the long term, the mutual relationships created can lead to job opportunities

Keywords

Citayam; fashion week; inclusive; makeshift; subculture

Subject

Business, Economics and Management, Economics

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