Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

The Role of Destination Experience in the Sustainability of the Image of the Tourist Destination

Version 1 : Received: 29 June 2021 / Approved: 30 June 2021 / Online: 30 June 2021 (11:49:13 CEST)

A peer-reviewed article of this Preprint also exists.

Ban, O.; Hatos, A.; Droj, L.; Toderașcu, C. Investigating the Image of the Bihor Tourist Destination among Romanians in the Context of Increasing Economic Indicators of Tourist Activity. Sustainability 2021, 13, 9002. Ban, O.; Hatos, A.; Droj, L.; Toderașcu, C. Investigating the Image of the Bihor Tourist Destination among Romanians in the Context of Increasing Economic Indicators of Tourist Activity. Sustainability 2021, 13, 9002.

Journal reference: Sustainability 2021, 13, 9002
DOI: 10.3390/su13169002

Abstract

The concept of destination image is closely related to the brand image of the destination. A good image is a step in branding the destination. The image of the destination can be a primary, sec-ondary or global one, the latter incorporating the first two. The sustainability of a positive image of the destination is based on both a positive secondary image and a positive global image. The purpose of this research is to analyze separately the two types of images for a given tourist des-tination that has registered in recent years a remarkable increase in the number of visitors. The research is based on a questionnaire-based survey of a sample of 607 people. The collected data were processed with SPSS and the results show significant differences between the two types of images (secondary image and global image), a dangerous situation in the medium and long term for destination management. The nuances in the perception of the image of the destination on the two types of respondents (who experienced respectively who did not experience the destination) can be explained by the aggressive strategy of promoting the tourist destination, but inefficient strategy for younger age groups. The study allows the formulation of conclusions and measures to correct the situation.

Keywords

tourist destination; image; promotion; experience; Bihor; Romania

Subject

SOCIAL SCIENCES, Accounting

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