Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Startup Modelling Through Strategy Frame for Long Term Sustainability

Version 1 : Received: 16 January 2019 / Approved: 18 January 2019 / Online: 18 January 2019 (12:06:52 CET)

How to cite: Khan, M.R. Startup Modelling Through Strategy Frame for Long Term Sustainability. Preprints 2019, 2019010186. Khan, M.R. Startup Modelling Through Strategy Frame for Long Term Sustainability. Preprints 2019, 2019010186.


The long term sustainability and longevity of the business life cycle depends on correct understanding of the contextual constituents, triggers and dynamics, pre-startup planning, strategy and financial forecasting where business plans are developed to understand and forecast project viability, pitch ideas and secure funding. At the same time there is a lack of one page startup business model. Identifying this need, a ‘startup business strategy frame’ has been developed through learnings and encompassing design thinking, the business canvas and other strategy models and approaches. It provides a logical sequential flow and connects value drivers on environmental, strategic including operational and financial levels of proposed startup in a sequential format. To arrive at the frame as a logical conclusion a website is developed to build startup business model and plans in a time and cost effective process. The website assists the startups at each stage through a work and guidebook. The website takes the user from creative ideation by charting the context to build the strategy and measuring the financial impact. This startup strategy model will alleviate the problems for the first and second stage entrepreneurs to ideate creatively and strategizing. It also eradicates the issues related to reading and understanding long plans which could be an exhaustive and cumbersome process.

Supplementary and Associated Material Startup Strategy Website


Startups, Startup Strategy Frame, Startup Business Model, Business Canvas


Business, Economics and Management, Business and Management

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