Version 1
: Received: 24 August 2023 / Approved: 24 August 2023 / Online: 29 August 2023 (03:08:24 CEST)
How to cite:
Telha, R.P.; Silva, P.V.J.D.G.; Maia, V.M. The Evolution of the CSR and ESG Debate on Twitter: An Overview from the User Perspective. Preprints2023, 2023081832. https://doi.org/10.20944/preprints202308.1832.v1
Telha, R.P.; Silva, P.V.J.D.G.; Maia, V.M. The Evolution of the CSR and ESG Debate on Twitter: An Overview from the User Perspective. Preprints 2023, 2023081832. https://doi.org/10.20944/preprints202308.1832.v1
Telha, R.P.; Silva, P.V.J.D.G.; Maia, V.M. The Evolution of the CSR and ESG Debate on Twitter: An Overview from the User Perspective. Preprints2023, 2023081832. https://doi.org/10.20944/preprints202308.1832.v1
APA Style
Telha, R.P., Silva, P.V.J.D.G., & Maia, V.M. (2023). The Evolution of the CSR and ESG Debate on Twitter: An Overview from the User Perspective. Preprints. https://doi.org/10.20944/preprints202308.1832.v1
Chicago/Turabian Style
Telha, R.P., Paulo Vitor Jordão da Gama Silva and Vinicius Mothé Maia. 2023 "The Evolution of the CSR and ESG Debate on Twitter: An Overview from the User Perspective" Preprints. https://doi.org/10.20944/preprints202308.1832.v1
Abstract
This study analyzes the evolution of Corporate and Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) concepts in social media, specifically on Twitter, from 2007 to 2022. The research aims to understand how society perceives organizational practices related to these aspects. Twitter provides an authentic environment for capturing user perceptions. The methodology involved collecting Tweets using Python and analyzing them in English, Spanish, and Portuguese with RStudio. The study's main findings highlight significant contributions and concerns within the CSR and ESG debates. While CSR's popularity showed a downward trend from 2010 to 2019, ESG grew exponentially during the pandemic and post-pandemic periods. Word analysis revealed the impact of specific hashtags: RSC in Spanish, #CSR in English, and #ESG in Portuguese. Society's increasing concerns concern environmental issues for combating global warming and ensuring a better quality of life, alongside financial transparency and ethical practices in companies. However, the social aspect of ESG, represented by the letter "S," didn't garner the same attention as environmental and governance matters. This discrepancy might stem from a lack of awareness or lower priority in public discussions on social media, overshadowing the social dimension in the ESG framework.
Keywords
CSR; ESG; RSC; social midia; Twitter
Subject
Social Sciences, Media studies
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
