Version 1
: Received: 26 July 2023 / Approved: 27 July 2023 / Online: 28 July 2023 (10:27:11 CEST)
How to cite:
Thomson, S. Distinguishing the Canadian Craft Beer Market: A Comparative Analysis of Western and Eastern Regions and Implications for Brewing Ingredient Companies. Preprints2023, 2023071908. https://doi.org/10.20944/preprints202307.1908.v1
Thomson, S. Distinguishing the Canadian Craft Beer Market: A Comparative Analysis of Western and Eastern Regions and Implications for Brewing Ingredient Companies. Preprints 2023, 2023071908. https://doi.org/10.20944/preprints202307.1908.v1
Thomson, S. Distinguishing the Canadian Craft Beer Market: A Comparative Analysis of Western and Eastern Regions and Implications for Brewing Ingredient Companies. Preprints2023, 2023071908. https://doi.org/10.20944/preprints202307.1908.v1
APA Style
Thomson, S. (2023). Distinguishing the Canadian Craft Beer Market: A Comparative Analysis of Western and Eastern Regions and Implications for Brewing Ingredient Companies. Preprints. https://doi.org/10.20944/preprints202307.1908.v1
Chicago/Turabian Style
Thomson, S. 2023 "Distinguishing the Canadian Craft Beer Market: A Comparative Analysis of Western and Eastern Regions and Implications for Brewing Ingredient Companies" Preprints. https://doi.org/10.20944/preprints202307.1908.v1
Abstract
(1) As the craft beer industry continues to expand in Canada, understanding the regional differences between the Eastern and Western markets becomes pivotal for brewing ingredient companies seeking to penetrate or expand within these regions. This study aims to provide a comprehensive review of these two distinctive markets, focusing on economic, logistical, ingredient, and cultural differences. (2) The study primarily relies on secondary data from government, industry reports, and scholarly publications, providing a holistic view of the Canadian craft beer landscape. It further highlights the need to consider market distinctions between Canada and the United States. (3) Findings reveal that Western Canadian breweries, unlike their Eastern counterparts, operate under constrained storage space, prefer locally-sourced ingredients, and offer a distinct variety of beer styles catering to local tastes. The study further uncovers the regulatory and financial complexities of the Canadian market compared to the United States. (4) Based on these findings, this study provides strategic recommendations for brewing ingredient companies, emphasizing domestic logistics, local sourcing, product adaptation, educational support, and regulatory navigation, fostering success in the Canadian craft beer landscape.
Keywords
craft beer industry; brewing ingredient companies; regional differences; market analysis; Western Canada; Eastern Canada; United States; strategic recommendations; beer styles; local sourcing
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
