Version 1
: Received: 1 May 2023 / Approved: 2 May 2023 / Online: 2 May 2023 (04:41:15 CEST)
How to cite:
Kok, S.L.; Siripipatthanakul, S. Strategic Management: The Case of Malaysian Airports Holdings Berhad (MAHB). Preprints2023, 2023050055. https://doi.org/10.20944/preprints202305.0055.v1
Kok, S.L.; Siripipatthanakul, S. Strategic Management: The Case of Malaysian Airports Holdings Berhad (MAHB). Preprints 2023, 2023050055. https://doi.org/10.20944/preprints202305.0055.v1
Kok, S.L.; Siripipatthanakul, S. Strategic Management: The Case of Malaysian Airports Holdings Berhad (MAHB). Preprints2023, 2023050055. https://doi.org/10.20944/preprints202305.0055.v1
APA Style
Kok, S.L., & Siripipatthanakul, S. (2023). <strong></strong>Strategic Management: The Case of Malaysian Airports Holdings Berhad (MAHB). Preprints. https://doi.org/10.20944/preprints202305.0055.v1
Chicago/Turabian Style
Kok, S.L. and Supaprawat Siripipatthanakul. 2023 "<strong></strong>Strategic Management: The Case of Malaysian Airports Holdings Berhad (MAHB)" Preprints. https://doi.org/10.20944/preprints202305.0055.v1
Abstract
The Aviation industry in Malaysia is categorized as highly regulated and dominated by Government Linked Companies (GLCs) via monopolistic concessions due to its nature of strategic national importance and security. Connectivity is an essential component of economic activity and a catalyst for business growth. Since the invention of aircraft, air connectivity has expanded businesses and markets, facilitating trade, encouraging Foreign Direct Investment (FDI) and enabling tourism. This case study aims to provide a holistic analysis of the Malaysia Airport Holdings Berhad(MAHB) strategic planning framework and discuss its effectiveness towards its strategy formulation to address its market dynamics, both domestically and abroad. From military superiority to economic connectivity, aviation, one of humanity's greatest inventions, has advanced human civilization over the past 150 years. With the emergence of low-cost carriers, air travel patterns have shifted dramatically, with the increase of travel and trade, due to its time efficiency. With the trend of globalization and the liberation of airspace in recent decades, aviation enables the movement of people and goods that foster a borderless marketplace at an exponential growth rate. With technological innovation, pressure over climate change and the shift in travelers' behavior and patterns, strategic planning becomes more crucial and complex for aerodrome operators to create a sustainable competitive advantage among their regional rivals. However, strategic planning is dependent on several critical success factors. The role of management leadership and an inclusive strategy to adapt to the changes in market dynamics are essential for survival in business competition.
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
