Preprint Article Version 1 Preserved in Portico This version is not peer-reviewed

Creating a Re-Tech Theme Park through the Neuromarketing and Cartoon Characters

Naipeng (Tom) Bu
ORCID logo ,
Eduardo Parra-López
* ORCID logo ,
Almudena Barrientos-Baez
,
Tairan Li
,
María de los Ángeles Pérez-Sánchez
ORCID logo
Version 1 : Received: 6 June 2022 / Approved: 10 June 2022 / Online: 10 June 2022 (05:15:25 CEST)

How to cite: Bu, N.(.; Parra-López, E.; Barrientos-Baez, A.; Li, T.; Pérez-Sánchez, M.D.L.Á. Creating a Re-Tech Theme Park through the Neuromarketing and Cartoon Characters. Preprints 2022, 2022060150. https://doi.org/10.20944/preprints202206.0150.v1 Bu, N.(.; Parra-López, E.; Barrientos-Baez, A.; Li, T.; Pérez-Sánchez, M.D.L.Á. Creating a Re-Tech Theme Park through the Neuromarketing and Cartoon Characters. Preprints 2022, 2022060150. https://doi.org/10.20944/preprints202206.0150.v1

Abstract

Renewable energy technologies (RET) are critical to the sustainable development of modern societies. Hong Kong has set up a RET theme park so as to fulfill the needs of and impart knowledge on RET through entertainment and educational activities. Such understanding aids in formulating appropriate future park designs and neuromarketing strategies to maximize the attractiveness of the park. Therefore, this study attempts to investigate potential visitors’ preferences with regard to cartoon characters in the RET theme park, especially for student groups to meet the “edutainment” theme of the park. A total of 400 people have participated in this study. Findings indicate that Snoopy, Mickey Mouse, and Donald Duck show a high degree of likeness of presence in the RET theme park.

Keywords

Cartoon characters; Neuromarketing; Preference; Renewable energy technology (RET); theme park; Hong Kong

Subject

Business, Economics and Management, Business and Management

Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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