Version 1
: Received: 29 February 2024 / Approved: 1 March 2024 / Online: 1 March 2024 (07:55:41 CET)
How to cite:
Mundenga, T.; Odame, H.H. Media, Soil Health and Climate Change Mitigation in Canada. Preprints2024, 2024030019. https://doi.org/10.20944/preprints202403.0019.v1
Mundenga, T.; Odame, H.H. Media, Soil Health and Climate Change Mitigation in Canada. Preprints 2024, 2024030019. https://doi.org/10.20944/preprints202403.0019.v1
Mundenga, T.; Odame, H.H. Media, Soil Health and Climate Change Mitigation in Canada. Preprints2024, 2024030019. https://doi.org/10.20944/preprints202403.0019.v1
APA Style
Mundenga, T., & Odame, H.H. (2024). Media, Soil Health and Climate Change Mitigation in Canada. Preprints. https://doi.org/10.20944/preprints202403.0019.v1
Chicago/Turabian Style
Mundenga, T. and Helen Hambly Odame. 2024 "Media, Soil Health and Climate Change Mitigation in Canada" Preprints. https://doi.org/10.20944/preprints202403.0019.v1
Abstract
This paper examines the interplay between media and the “social side of soils” whereby climate change action implicates individual and collective capacity to adapt, participate in groups or organizations, networks, and respond to challenges and opportunities across a system. The context examined here is Canadian agriculture, and soil health initiatives in the province of Ontario. Our review of relevant literature points to a knowledge gap on the role of the media in enabling climate action in the Canadian agricultural sector with a focus on soil management practices. This study conducted a media content analysis of 100 English-language news articles published between 2022 and 2024 and conducted 31 surveys with media professionals. Approximately one-quarter of the screened news articles contained any relevant coverage of soil health-related climate change mitigation issues. Journalist surveys identified the resource constraints on soil health media coverage with a wide range of traditional and Internet-based journalism on climate change issues, motivated particularly by crisis communication and one-off “parachute reporting”. Going forward, the engagement of key stakeholders of soil health in Canada such as farmers for media and communication about climate change mitigation needs attention. Key policy structures at the federal and provincial levels can help to make this happen.
Keywords
soil health; climate change; media communication; social media; farmers; carbon sequestration
Subject
Social Sciences, Other
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
