Version 1
: Received: 23 October 2023 / Approved: 24 October 2023 / Online: 25 October 2023 (11:46:26 CEST)
How to cite:
Hossain, S.M. Effectiveness of Customer-centric Marketing Strategies: Finding a Way to Increase Bangladeshi National Revenue. Preprints2023, 2023101644. https://doi.org/10.20944/preprints202310.1644.v1
Hossain, S.M. Effectiveness of Customer-centric Marketing Strategies: Finding a Way to Increase Bangladeshi National Revenue. Preprints 2023, 2023101644. https://doi.org/10.20944/preprints202310.1644.v1
Hossain, S.M. Effectiveness of Customer-centric Marketing Strategies: Finding a Way to Increase Bangladeshi National Revenue. Preprints2023, 2023101644. https://doi.org/10.20944/preprints202310.1644.v1
APA Style
Hossain, S.M. (2023). Effectiveness of Customer-centric Marketing Strategies: Finding a Way to Increase Bangladeshi National Revenue. Preprints. https://doi.org/10.20944/preprints202310.1644.v1
Chicago/Turabian Style
Hossain, S.M. 2023 "Effectiveness of Customer-centric Marketing Strategies: Finding a Way to Increase Bangladeshi National Revenue" Preprints. https://doi.org/10.20944/preprints202310.1644.v1
Abstract
Tax compliance is a problem in Bangladesh, despite the tax system’s importance to economic growth. This research aims to identify the causes of tax compliance behav- ior issues and design customer-centric marketing techniques to increase compliance. The two-fold research strategy began with exploratory and descriptive analysis of primary survey data. The findings revealed a knowledge gap, particularly among younger populations, and showed that public acknowledgment and gamification can improve compliance. Next, experimental and causal research was used. Direct com- munication with 1,000 people and Phase 1 outcomes-based treatments were imple- mented. The results were promising: 95.74% had never experienced tax-related edu- cational programs, and 87% lacked tax calculation knowledge. When offered incen- tives like a 2% tax decrease, 73% were willing to pay taxes immediately. This study shows customer-focused marketing methods can solve Bangladesh’s tax compliance problem. Bridging the information gap and implementing motivating mechanisms can make our nation more obedient and financially stable.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
