Version 1
: Received: 11 April 2023 / Approved: 12 April 2023 / Online: 12 April 2023 (08:21:19 CEST)
How to cite:
Al-Binali, T.; Aysan, A.F.; Dinçer, H.; Unal, I.M.; Yüksel, S. Serving SDGs via Bank Mergers: Neuro-Quantum Fuzzy Analysis of SDG-Based Bank Mergers in Qatar. Preprints2023, 2023040260. https://doi.org/10.20944/preprints202304.0260.v1
Al-Binali, T.; Aysan, A.F.; Dinçer, H.; Unal, I.M.; Yüksel, S. Serving SDGs via Bank Mergers: Neuro-Quantum Fuzzy Analysis of SDG-Based Bank Mergers in Qatar. Preprints 2023, 2023040260. https://doi.org/10.20944/preprints202304.0260.v1
Al-Binali, T.; Aysan, A.F.; Dinçer, H.; Unal, I.M.; Yüksel, S. Serving SDGs via Bank Mergers: Neuro-Quantum Fuzzy Analysis of SDG-Based Bank Mergers in Qatar. Preprints2023, 2023040260. https://doi.org/10.20944/preprints202304.0260.v1
APA Style
Al-Binali, T., Aysan, A.F., Dinçer, H., Unal, I.M., & Yüksel, S. (2023). Serving SDGs via Bank Mergers: Neuro-Quantum Fuzzy Analysis of SDG-Based Bank Mergers in Qatar. Preprints. https://doi.org/10.20944/preprints202304.0260.v1
Chicago/Turabian Style
Al-Binali, T., Ibrahim Musa Unal and Serhat Yüksel. 2023 "Serving SDGs via Bank Mergers: Neuro-Quantum Fuzzy Analysis of SDG-Based Bank Mergers in Qatar" Preprints. https://doi.org/10.20944/preprints202304.0260.v1
Abstract
This paper analyzes the potential strategies for a bank merger from a Sustainable Development Goals (SDG) perspective, focusing on three key criteria: profitability, market share, and service quality. In the short-term, the merged bank should prioritize optimizing financial performance through cost management, revenue stream identification, and risk management practices. Market share expansion can be achieved through targeted customer acquisition and retention efforts, market research, and competitive analysis. Service quality can be enhanced through improved customer service, efficient complaint resolution processes, and leveraging technology. These short-term plans align the merged bank's operations with the identified criteria and promote responsible banking practices that contribute towards the SDGs. In the long-term, the merged bank should focus on diversifying revenue streams, expanding its customer base, and optimizing cost structure. Long-term strategies should include establishing a strong brand presence, customer loyalty programs, and continuous improvement in service quality. The paper emphasizes the importance of monitoring progress, making necessary adjustments, and aligning with SDGs for sustained profitability and long-term success in the marketplace. The findings of this study provide valuable insights for banks considering a merger and highlight the significance of considering SDGs in their strategic planning.
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
