Preprint Article Version 1 NOT YET PEER-REVIEWED

Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

  1. Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China
Version 1 : Received: 7 November 2016 / Approved: 9 November 2016 / Online: 9 November 2016 (09:43:58 CET)
Version 2 : Received: 11 November 2016 / Approved: 12 November 2016 / Online: 12 November 2016 (10:32:30 CET)

How to cite: Wang, B.; Yang, Z.; Han, F.; Shi, H. Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. Preprints 2016, 2016110050 (doi: 10.20944/preprints201611.0050.v1). Wang, B.; Yang, Z.; Han, F.; Shi, H. Road Trip in China: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. Preprints 2016, 2016110050 (doi: 10.20944/preprints201611.0050.v1).

Abstract

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that perceived value and satisfaction are the direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and tourist loyalty. Finally, this study discusses the theoretical and management implications to boost the tourism industry in the car trip context.

Subject Areas

Road trip; Destination image; Perceived value; Tourist satisfaction; Destination loyalty; China

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