Case Report
Version 1
Preserved in Portico This version is not peer-reviewed
An Analogical JV Case Study on NUMMI
Version 1
: Received: 15 April 2024 / Approved: 15 April 2024 / Online: 16 April 2024 (10:16:43 CEST)
How to cite: Nassief, A. An Analogical JV Case Study on NUMMI. Preprints 2024, 2024041043. https://doi.org/10.20944/preprints202404.1043.v1 Nassief, A. An Analogical JV Case Study on NUMMI. Preprints 2024, 2024041043. https://doi.org/10.20944/preprints202404.1043.v1
Abstract
NUMMI was one of the most analyzed case studies in terms of joint ventures, management dysfunction, and international globalization. NUMMI is an acronym for New United Motor Manufacturing, Inc. This manufacturer was a joint venture between automotive US titan GM and Toyota of Japan. GM wanted to further monetize its Fremont factory, but also had limited opportunities during a US economical recession. Toyota wanted to expand manufacturing operations in the US for the very first time, creating an intriguing collaborative partnership between the two. However, various problems lead to dysfunction through cultural, organizational, or managerial differences. This case study is analyzed through its historical analogical scope, ultimately leading to hypothesizing remediation through an ethical data-driven and total quality management (TQM) approach.
Keywords
business; management; total quality management; Kaizen; Project Management; marketing; manufacturing; Lean manufacturing; Supply Chains; Labor Unions; logistics; Toyota Production System; total quality management
Subject
Business, Economics and Management, Business and Management
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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