Fichter, T.; Martín, J.C.; Román, C. Young Segment Attitudes towards the Environment and Their Impact on Preferences for Sustainable Tourism Products. Sustainability2023, 15, 16852.
Fichter, T.; Martín, J.C.; Román, C. Young Segment Attitudes towards the Environment and Their Impact on Preferences for Sustainable Tourism Products. Sustainability 2023, 15, 16852.
Fichter, T.; Martín, J.C.; Román, C. Young Segment Attitudes towards the Environment and Their Impact on Preferences for Sustainable Tourism Products. Sustainability2023, 15, 16852.
Fichter, T.; Martín, J.C.; Román, C. Young Segment Attitudes towards the Environment and Their Impact on Preferences for Sustainable Tourism Products. Sustainability 2023, 15, 16852.
Abstract
This paper aims to understand better how attitudes towards the environment could influence preferences and willingness to pay for the development of sustainable tourism products on the Spanish island of Gran Canaria. A hybrid choice model is estimated to analyse how different latent constructs related to environmental concerns affect individuals’ preferences for a set of sustainable tourism activities. The data used in the analysis is obtained from a discrete choice experiment where different scenarios with nature-based tourism packages are created. A set of measurement indicators allowed us to gain insight into the underlying latent structure regarding the individuals’ attitudes towards the environment. The analysis consists of integrating these attitudes into a choice model, focusing on a market segment primarily comprised of potential customers who are young residents and non-residents. Results reveal significant heterogeneity in preferences and willingness to pay for the various activities under study when attitudinal latent factors are incorporated into the model. Our findings provide valuable insights for researchers, policymakers, and practitioners promoting sustainable tourism products.
Keywords
Sustainable tourism; Active tourism; Hybrid Choice Model; Discrete Choice Experiment; Willingness to pay; Tourism demand
Subject
Business, Economics and Management, Business and Management
Copyright:
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
