Growing water shortages for large regions of the arid regions of the world, are likely to become more recurrent as climate change impacts grow. Countries across the world are facing water security difficulties that stem from population growth, urbanization, and rapid industrialization. The use of behavioral nudges methods implemented to encourage a socially desired behavior at a low to zero cost, has been an effective method at reducing water consumption in places where they have been deployed. For example, studies in California USA, Barcelona Spain, and Australia indicate that adoption of nudges give significant positive results in water consumption reduction. We describe some of the barriers that make it difficult to implement behavioral nudges to address the water crises in Sub-Saharan Africa (SSA). We investigate the literature available in Sub-Saharan Africa and discover that the application of behavioral nudges has been sparingly used for reasons that are not obvious at first glance. Second, we find that the potential impediments to the use of behavioral nudges in SSA to be awareness, inadequate access to science and technology, political systems that are poorly suited for implementing nudging, abundance of multiple ethnic groups that speak different languages, along with other barriers that could challenge implementation of behavioral nudges. In light of those barriers, we present a conceptual model with a potential to address these barriers to behavioral nudging a workable solution in SSA.

With roots beyond behavioural economics to psychology, nudges can be applied for influencing healthy behaviours such as food choice and portions to decrease obesity for better public health outcomes. However, the effectiveness of the type of nudges are contentious with conflicting literature. In this pilot study, we conducted a 23-day study surveying the food choices that included portion, locus of control, demographic data, and psychological measures of personality, perceived stress, narcissism, regulatory focus, food choice motive and dietary restraint, with the participants given four intervention conditions of 12 instant messaging sent every two days through WhatsApp. The messages were either factual (control), focused on consequences, through social comparison, or persuasive. Running over the COVID19 pandemic, 17 participants completed the full surveys showing significant effects between the experimental conditions with the psychological parameters except for diet confidence and extraversion and conscientiousness, as well as cognitive restraint. We found BMI and waistline measurements to be suitable measurements, with promising results from the fear and social comparison nudges for food-related behaviours and exercise. Our pilot findings have implications to the use of nudges upon which future studies investigating psychological factors can build on.

Recent years have shown that traditional regulatory techniques alone are not effective in achieving behavior change in important fields such as environmental sustainability. Governments all over the world have been progressively including behaviourally informed considerations in policy and law-making with the aim of improving the acceptance and impact of sustainability-oriented measures. This led to the arrival of alternative regulatory tools, such as nudges. The effectiveness of nudges for environmental sustainability (green nudges) has been largely reported but the practical and ethical implications are still largely neglected by academic research. In this contribution, “nudges” are conceptually distinguished from “boosts” and their ethical briefly explained. The analysis is made at the light of the current mostly European and US American academic literature.