The Ulytau region located at the heart of Kazakhstan is one of the promising territories for setting up geopark. Here, in the centre of Kazakhstan is a geographical and economic region which consists of desert-steppe landscapes with small, steep low-mountain massifs. This is one of the largest regions of Kazakhstan in terms of industrial potential, wealth of minerals and raw materials, natural and cultural heritage. The world's largest copper-bearing province is located here. The geological history of this area tells of no less than 500 million years of planetary development. Despite the lengthy time that geology and the active use of resources were in focus, geoheritage objects were previously lacking attention and any characterization. In the Ulytau region, many preserved archaeological and ethnographic sites indicate that the Saryarka steppes were included in the trade and cultural sphere of the Great Silk Road. Geological, historical and sacred objects make this territory an extremely interesting object for the development of geotourism and the creation of geoparks as the basis for the sustainable development of the region.

This paper proposes an unusual method for the dissemination of geological sciences and the promotion of geotourism: the scientific documentary, where a representative itinerary of geological and geomorphological evolution of this portion of the Apennines was presented. The considerations that led to the identification of the geological route proposed to the editorial staff of FOCUS TV are presented in detail. At each stop there was an explanation by academic professors and researchers, mainly from the Geology Division of the University of Camerino (MC), who explained in detail the outcrops. During the episode, insights were also given into the anthropogenic frequentation of the epigean caves in Frasassi (AN), ancient places of frequentation and worship thanks to their suggestiveness and the sense of sublime that they can elicit. In addition to the illustration of the individual stops, the article offers further insights into the geomorphology of the most important geosites depicted, all of which are in nature parks or protected areas and characterized by a high landscape value. The result was the production of an episode of the television program 'Geological Wonders of Italy: The Marche and Umbria Regions', which was broadcast in October 2022 by the Italian national Mediaset group.