The article considers the peculiarities of practical implementation of the narrative-digital approach in the process of studying disciplines of literary cycle at philological faculties. The authors emphasize that the key to the effective transition to distance and combined forms of studying is creation of a productive national information and didactic space, with involvement of IT and appropriate level of training of all participants in the pedagogical process. Under these conditions, the application of the narrative-digital approach is promising, which in literary education of philologists is based on interdisciplinary interactive basis, which combines possibilities of narrative methods with computer technology. The integration of digital technologies into philological field causes a number of methodological difficulties, requires all subjects of educational activity to develop digital skills that are not related to professional humanities knowledge, but meet the requirements of trained competitive and highly qualified specialists. The authors conducted a sociological study on the readiness of students of philological specialties of pedagogical universities to implement the narrative-digital approach to educational practice. Research provides optimal software that allows you to implement this approach in practice, offers a selection of didactic tasks, substantiates feasibility of their use in classes of different types.