Based on the resource-based theory, the current study examines the relationship between competitive strategies and strategic alliance performance. Furthermore, big data predictive analytics is treated as a boundary condition between competitive strategies and strategic alliance performance. Big data of predictive analytics in operations and industrial management has been a focal point in the current era. There has been little attention has about big data predictive analytics influences on competitive strategies and strategic alliance performance, especially in developing countries like Pakistan. A survey instrument was used to record the responses from 331 employees of the telecom sectors companies working in Pakistan. Study findings show that big competitive strategies have a positive and significant relationship with strategic alliances performance. It was also found that big data predictive analytics plays the role of moderator between competitive strategies and strategic alliance performance. The study add a new perspective and contribution to the literature on big data predictive analytics, strategic alliance performance, and competitive strategies in Pakistan's telecom sector companies. Further, the study results explain that big data analytics is just like the companies' lifeblood in the current era. The efficient and effective use of big data analytics, companies can boost their standards in a competitive environment.

Humankind has entered a new era wherein a main characteristic is the convergence of various technologies providing services exerting major impact upon all aspects of human activity, be it social interactions as well as interactions with the natural environment. Fixed networks are about to play a major role in this convergence, since they form, along with mobile networks, the backbone that provides access to a broad gamut of services, accessible from any point of the globe. It is for this reason that we introduce a forward-looking approach for fixed networks, particularly focused on Fixed 6th Generation (F6G) networks. First, we adopt a novel classification scheme for the main F6G services, comprising six categories. This classification is based on the key service requirements, namely latency, capacity and connectivity. F6G networks differ from those of previous generations (F1G-F5G) in that they concurrently support multiple key requirements. We then propose concrete steps towards transforming the main elements of fixed networks, such as optical transceivers, optical switches etc. such that they satisfy the new F6G service requirements. Our study categorizes the main networking paradigm of optical switching into two categories namely ultra-fast and ultra-high capacity switching, tailored to different service categories. With regard to the transceiver physical layer, we propose: a) use of all-optical processing to mitigate performance barriers of analog to digital and digital to analog converters (ADC/DAC); b) exploitation of optical multi-band transmission, space division-multiplexing and adoption of more efficient modulation formats.