The rapid process of urbanization is affecting residents’ living patterns. Concurrently, shopping and consumption patterns are changing at what seems to be a constant rate. Recently, a look at retail centers would leave one to understand that these centers are by no means exempted from these changes. Retail centers, which initially held a more commercial role, are now considered to be places of leisure as well as. In this research, the new role of these retail centers as a new part of public spaces and area for leisure activities is being examined. In order to survey this new concept of retail centers, two retail centers that were almost similar to each other in terms of function and characteristics in Iran and Spain respectively, considered as a developing country and developed country were studied. The results of the research show that retail centers, due to their new nature, have shown similar behavior in both. In general, nowadays retail centers have more of a recreational role, so that more than 65% of the people in Tehran and Madrid are spending their time in recreational activities. Nevertheless, in developing countries, the process of these changes has been imitative and to say anything of cross-sectoral policies it will require more research.

Retails and shopping centers have become essential to today’s lifestyle. Furthermore, as modern shopping venues, retail centers' social role contributes to its popularity and profitability. The social motive of customers for shopping is beyond acquiring their crucial purchases. These advantages favor retail centers and improve the level of social sustainability and its relevant concepts. Given that relatively little study has been studied on the impact of retail centers' social role as places for interactional and recreational activities on customers' behavior in these centers and its relation to social sustainability. Two hypotheses were raised that show the effect of time travel duration and shop variety on increasing the percentage of users who spend their leisure time and recreational activities in two analogous retail centers. The result of research regarding the first hypothesis reveals that there is an interaction between time travel duration and shoppers' motivation. Furthermore, the results revealed that half of both retail center goers who spend more than 10 minutes to arrive at the retail centers prefer to do leisure activities and browsing than shopping. Therefore, the majority of individuals are from further distances, indicating longer trips can be one of the factors for willing to spend more leisure time and recreational activities. The second hypothesis reveals that shop variety can be one of the main reasons for attracting users to spend their leisure time and browse in both retail centers. There is a significant correlation between shop variety and customers’ motivation.

The combined effects of global warming and increasing urban heat islands (UHIs) on air temperature and heat stress in cities are notable physical and mental health implications for citizens. With research having shown the effective role of urban green spaces in decreasing urban heat, this study investigated the cooling effect of a large urban park on thermal comfort outside the park area, from psychological and physiological perspectives. The studied park is located in the center of Madrid and adjacent to UHI. The study was performed by conducting field measurements and a survey with questionnaires. The measurements made on six summer days (with two-week intervals) showed that the park’s cooling effect could decrease the air temperature by 2.4-2.8°C right up to the edge of the heat island (600m), and decrease the physiological equivalent temperature (PET) by about 3.9°C. By decreasing air temperature and PET, this park was also shown to increase the perceived thermal comfort (PTC) of the citizens from the psychological perspective in the defined area of effect. This perceived thermal comfort was found to have a significant inverse relationship with PET (P-value <0.05). The examination of cognitive maps drawn by citizens showed that out of the 145 respondents, 68.3% marked the park as the area that they perceive as having the greatest thermal comfort, and prefer as the place to spend time enjoying thermal comfort, irrespective of its distance from their location.